Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

BlackBerry Ivy electric car vehicle autonomous

BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles

The automotive market is making a major pivot in several directions at once. First, it’s pivoting away from internal combustion engines (ICE) to electric propulsion. Second, it’s trying to make these cars self-driving, and third, in parallel to the second

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