It’s not a secret that Android has surpassed iOS in terms of mobile market share, and that it’s well on its way to dominating the mobile market in much the same way that Windows has squashed Mac in the desktop arena for years. While Android loyalists take great pride in this fact, though, Apple could seemingly not care less—and for good reason.
The reality is that Apple doesn’t really compete with Android. Apple and Android cater to different markets with different needs. There are Android vendors who aspire to compete with Apple—like Samsung—but Apple isn’t actively striving to win over Android users.
- It comes down to this simple fact: The people who buy cheap Android smartphones and cheap Android tablets were never in Apple’s market to begin with. It wouldn’t matter if Android didn’t exist at all—those customers are simply not part of Apple’s target audience…
- Read the full article on Forbes: Apple Can Ignore Android Market Share Stats All The Way To The Bank.
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