I recently had the privilege of presenting at the 2019 Houston Security Conference. My friend, Michael Farnum, invited me to give a presentation on marketing buzzwords–from my somewhat unique perspective as someone who has worked in the IT and cybersecurity trenches, and currently straddles the line between cybersecurity marketing and tech journalism.
I talk about the ubiquitous use of buzzwords by cybersecurity vendors and the different types of buzzwords that make up hierarchy of buzzwords. The presentation also touches on the fact that those in cybersecurity and cybersecurity marketing operate in a relatively small bubble most of the time. Someone may evangelyze for one vendor today, and a month from now be working for a competitor and talking about why their solution is better than the one they championed a few weeks ago. It’s just the nature of the industry.
Check out the video of my Houston Security Conference presentation.