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Why Online Reviews are Crucial for Every Startup

Everyone wants to be an entrepreneur these days. The startup industry is thriving. With new-age FinTech companies offering flexible financial products, easy access to digital marketing helping them reach the masses without shelling out a fortune, and the gig economy allowing them to hire some of the best professionals from all corners of the world at affordable prices, it would seem that starting a business has become easier than ever. In fact, one report shows the number of entrepreneurs launching their own businesses is the highest it’s been in four years.

Of course, we can debate how many of those people are actually entrepreneurs and how many of those “companies” are real businesses. Regardless, it’s true that more and more people—especially young adults—are attracted towards starting a business rather than getting a job. However, this doesn’t mean that this adventurous and glorious path doesn’t come with its share of challenges.

An entrepreneur has to manage a lot of things on his or her own—human resources, cash flow, sales, product development, etc. On the marketing front, you have to push the envelope—aggressively adopt new tools and techniques and find innovative and clever ways to promote your products or services, such as using 360 degree videos to share business stories, up to date search engine optimization techniques to improve online presence, and more.

One of the most important things for any business—but particularly for a fledgling startup—is customer reviews. Great online reviews provide valuable word-of-mouth marketing that is better and more effective than just about any marketing you can buy. Here are some reasons why you should focus on ensuring you have solid reviews:

Smart shoppers

Most people now do their homework before buying a product or service—and the internet is where they go to seek out the information they need to become smart shoppers. They compare the prices of products or services they’re interested in on various websites to find the best deal. They also read reviews on websites like to see what the experts have to say, and look for reviews from average people who have actually used the product or service themselves. Only after gathering all this information do they decide which product is best for their requirements.

If you don’t have enough reviews on the internet, it can lead to potential customers going elsewhere and getting your product or service from a rival that has the detailed reviews online for them to research.

Increased Web Visibility

One of the most difficult things a startup has to achieve is online visibility. The online business marketplace is very crowded today, and people have no time to browse through more than a few company websites or product pages.

Web search sites—primarily Google and Bing—play the most significant role in driving organic traffic to your online business. If your startup is in the business of providing or brokering affordable loans for individuals, you need your website to show up at the top of the results when a potential customers types “affordable loans in <insert your city>” or “cheap loans in <insert your city>.” Most people will not scroll past the first page of search engine results—so it’s crucial that your website rank high enough to display on that first page for the keywords related to your product or service.

Online reviews are a great way to improve your search engine results rank. They make your company more visible and popular on the internet. They also make your company more credible.

Building a Brand

The startup industry can be extremely competitive. There are numerous companies in every space, all vying for the top spots. Thus, branding is more important than ever.

You want your company to stand out from the rest to make it a success and to garner a sizeable customer-base. To do this, you need quality branding through methods like social media campaigns and online reviews. With these, you can demonstrate to potential customers that your brand is better than others in the market. With the right content, you can also win the confidence of your customers and make them proud for simply being patrons of your brand.

Bottom Line

Online reviews can boost your marketing campaigns and also share important information about the features of your products and services with potential customers. You want your customers to be informed and educated, and online reviews make that job easier. Besides, the process is rather simple and you can do it even without a marketing budget, so why not?

When your company is new and growly slowly, it can be tough to penetrate the market. You need to do everything you can to establish your brand in the market and give people a reason to trust it. Online reviews from industry experts and actual customers are one of the best—if not the best—ways to do this.

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