One of the reasons why it is so easy to be a solopreneur today is that there are many tools out there that simplify and automate time consuming tasks. The only problem with these tools is that there are so many of them. Wading through them and picking the best ones that suit your needs and budget can take up a lot of time.
So, to simplify this task for you, I have made a list of the top tools solopreneurs should be using…
Website building software
In the past running a website was a complicated process. You either had to spend a lot of money and hire a designer to help you out or you had to figure out how to create one of your own. But about a decade ago, this process got simplified with the introduction of WordPress. And now it is even simpler as there are tools such as Squarespace website builder. Using this tool anyone can build a professional looking website within a day.
Consultation calls are an important component of the solopreneurs’ arsenal. Through these calls with potential clients you should be able to demonstrate your expertise on the subject and get them to hire you. This is why obtaining as many consultation calls as possible should be an important part of your strategy.
One way to go about this is by making it easy for people to book calls at a time that is convenient for them. A tool that can help you with this is Vcita’s online scheduling software for solopreneurs. It displays the times that you are available for a call right on your website. Potential clients can use it to schedule calls easily.
Social media management tool
Building a social media presence is vital for solopreneurs. You could potentially reach millions and billions of social media users by just being active on the top networks such as Facebook, Instagram, Pinterest and Twitter. But building a presence on all these networks can take a while. This is why you should invest in a quality social media management tool like Hootsuite. Tools like these let you semi-automate your social media marketing. This can help you reap the benefits that social media has to offer while only spending a fraction of the time.
Email service provider
The main problem with social media is that it isn’t a medium you own. The social media pages you create might be yours, but you don’t completely own or have complete control over them. A social network can always suspend your page or change its algorithm, which can affect your page’s effectiveness.
This is why you need to invest in media like email that you completely own. When you build a list of subscribers you know that no one can take it away from you and you know that when you hit send it will definitely reach the inbox (without any algorithm blocking it). So, invest in a quality email service provider like ConvertKit that lets you completely automate or semi-automate your email marketing.
Images are an important part of online and offline marketing. You will need to create quality graphics for your website, landing pages, social media pages, emails, webinars and various other marketing material. So, it would be wise to invest in an online graphic editor. Depending on your design skill level you can choose from more sophisticated graphic editors like Photoshop to more simple ones like Canva. They come equipped with drag and drop builders and templates that make it easy to create quality visuals in minutes.
To conduct the consultation calls with your clients you will need robust communication software. So, make sure you get Skype VoIP or a tool like it that makes it easy to not just speak to people, but also share links, files and screens. Software such as this also come with subscription plans that let you contact people in various countries for a very small fee.
These are the main tools and software you require as a solopreneur. They will save you a lot of time as they provide shortcuts that help you get more done in less time. So, make sure you invest in all of them today.
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