As businesses struggle to innovate, B2B business owners face some of the toughest challenges of all. If you’re not selling directly to a consumer, it can be difficult to stand out and make waves in your industry. But that hasn’t stopped many B2B companies from innovating and using technology to get their business to the next level. Here are a few of the ways businesses can use tech to make selling to other businesses a cinch.
1. Creativity
One of the toughest things to accomplish when selling to other businesses is allowing for creativity. Marketing can often feel like a rigid department, using the same strategies over and over to achieve similar results. But the future of B2B marketing lies in creativity. Using incredibly well-thought-out tools like Lead Generation can take your business’s marketing to the next level. The creators of tools like Adobe Spark were aware of this when they made a platform that allows marketers to collaborate on projects, create unique and captivating visuals, and share them in real-time with clients. Investing in a great marketing tool like that is one of the best moves businesses can make. You’ll be winning new clients and making waves in the industry – and your marketing team won’t mind how easy their job becomes.
2. Social Media
Like it or not, the final frontier of marketing in B2B sales is social media. That’s why it’s important for businesses to invest in the tools that help them create the most efficient and successful strategies for social media. Platforms like Instagram allow businesses to use a graph API to gain insights into statistics, as well as managing accounts. Everything from posting pictures to seeing where your business has been mentioned can be done via the API and makes it a breeze to execute a social media strategy.
3. Cybersecurity
Any business that hosts and stores information online is going to be at risk for cyber-attacks at some point. This is an unfortunate aspect of utilizing technology. Thankfully, technology has also provided us with tools to handle and prevent cyberattacks. Certain cybersecurity businesses have made it their job to not only provide excellent security for your website but also offer the service of getting your business back up and running after what could have been a devastating attack. In an age where having your website down for a significant period of time could mean the end of your business, a service that knows what’s at stake is invaluable. And where before you had to understand the lingo of cybersecurity to get the protection you needed; you now have the option of working with companies that can speak to your level of experience to give you excellent service.
4. Communication
Now that working from home is extremely common, technology has given businesses the ability to communicate as efficiently as they did in the office, if not more so. Platforms like Slack combine an excellent user interface with extreme practicality. While in-person or video meetings may occasionally be necessary, a well-executed platform like Slack makes them nearly obsolete. What your business has become used to is not necessarily the best possible method going forward. Communication becomes a breeze, and the platform encourages levels of collaboration that may never have happened in an office environment. Any business can benefit from the use of such an interface, particularly if large-scale projects are being carried out. Plus, if your communication platform is appealing to your employees, it’ll result in better compliance all around. When communication and collaboration become easier and faster within a business, that business is headed for serious growth.
Businesses that understand what other businesses need are invaluable and almost always prove to be enormously successful. Allowing yourself to think outside the box, while still understanding what has made these companies successful, will help your B2B company join the ranks of the many innovative businesses that came before it.
