Author: Kevin Gardner

The digital age has been one characterized by rapidly advancing technology, and that has come with its fair share of advantages, surprises, and problems. From the perspective of a business owner, all of that cutting edge tech can be leveraged to optimize operations in numerous ways. However, the average person isn’t all that technologically savvy, and that can make it difficult to get the most bang for your buck from modern technology. In a world in which social media has become the predominant space for marketing, this presents a problem. However, these tips can help you make the most of…

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Marketing is effective and important to any business, but it has to be done right. Especially these days, technology plays an important role in the effectiveness of marketing. Here are five technologies that will change how you market your business. Customer Relationship Management CRM is a technology that allows you to easily manage all of your business’s interactions with clients and potential clients. CRM makes it easy to grow your business through improving and facilitating business relationships. A CRM can help with contact management, sales management and productivity. Marketing is a people-business, and a CRM helps you manage your relationships…

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Software development is a pathway to creating all sorts of amazing systems and products. However, creating high-quality software isn’t easy. There are a lot of teams out there with less-than-ideal software development practices. The following six suggestions will help you not only write better code but also collaborate on code more efficiently. 1) Plan as Much as You Write Writing code is only a small portion of software development. In fact, in most cases, you should be planning your software at least as much as you are writing. Laying out the right groundwork can help to ensure that your code…

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As businesses struggle to innovate, B2B business owners face some of the toughest challenges of all. If you’re not selling directly to a consumer, it can be difficult to stand out and make waves in your industry. But that hasn’t stopped many B2B companies from innovating and using technology to get their business to the next level. Here are a few of the ways businesses can use tech to make selling to other businesses a cinch. 1. Creativity One of the toughest things to accomplish when selling to other businesses is allowing for creativity. Marketing can often feel like a…

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You cannot tune into the media today without seeing cellular network ads bragging about the quality of the 5G networks they are phasing in. While everyone is excited about the advent of 5G, there is confusion about what will happen with existing networks and technology. Adding to the uncertainty is the jumble of different companies bringing in their own versions of 5G. The infrastructure for 5G requires more closely spaced cell towers, which have an effective radius of only about 1000 feet as opposed to the 10-mile effective span of a 4G cell tower. This implies that the sheer number…

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The modern business world is centered on technology and digital communication. More and more people are working remotely and collaborating around the globe. If you want your team to be as productive as possible, you need to make sure your technology is supporting your work properly. The following are seven tips to help you make this happen. 1. Audit Your Digital Workflows Before you start any changes, you should audit your current workflow. Examine how your people are working and try to identify current bottlenecks. For a lot of teams, there may be certain tools, procedures or rules that make…

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When it comes to building your own business, you’ll have the deck stacked against you in a major way. Of all the potential pitfalls of operating a company, there’s one in particular where you can’t afford to take risks: your building. Commercial real estate has needs that exceed what you might expect in a residence, for example, and tackling all of them is essential for remaining in business and satisfying customers. However, there’s a risk when buying real estate of any kind that you’re not getting what you pay for. Here’s what you need to look for in your company…

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You’re definitely looking for strategies to boost sales for your company right now, and it doesn’t hurt if those possibilities are low or free, right? While a good sales team can make a significant impact on the bottom line, you should also consider how the rest of your company can boost sales. Here are a few suggestions for increasing sales and helping your company grow without breaking the bank. 1. Automate Redundant Tasks A lot of time is probably spent by your sales team entering data and crunching numbers. That is precious time they could be spending vetting leads and…

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In this modern world, individuals have pieces of technology in all sorts of shapes and sizes. Some devices are more-or-less the same, like cell phones and laptops, but devices can range from game consoles, to electronic instruments, to DSLR cameras, to speakers. The list goes on. Depending on the device, keeping it safe while carrying it around might be a real challenge. Here are a few ideas for how to keep your technology safe while on the go. One Size Fits Most If you’ll be carrying one of a few small or medium-sized devices, a reusable tote bag is a…

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The cloud is one of the most game-changing evolutions in the technology of the early twenty-first century. Since it allows your data to be stored online and accessed from virtually anywhere, there are plenty of applications for the technology. Here are six ways the cloud is changing the tech industry. 1. Scalability The cloud vastly improves the abilities of tech businesses to scale their operations quickly and smoothly. It can accommodate unexpected network surges as easily as it can scheduled operations changes and expansions. In part, this is due to the ability of cloud services to integrate many systems and…

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