Author: Kevin Gardner

Machine learning algorithms are assisting companies in improving and advancing many different aspects of their internal and external technological tools. One of the most common areas where machine learning is particularly useful is in customer service. Here are six ways machine learning can improve customer satisfaction. 1. Improving Efficiency and Speed These algorithms can more easily coordinate and handle workloads related to tools as varied as neural network chips, keyword searching algorithms, and data analytics programs. In general, machine learning can be leveraged to improve the efficiency and speed of these tools and all types of other processes and programs.…

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The use of artificial intelligence or AI is much more common than most people realize. Although we are far from the threshold of most sci-fi films and the development of programs and robots that can take over the world, the average person interacts with some form of AI on a daily basis. When you enable predictive speech in your word processing platform, that is a simplistic form of AI. The software is able to identify what you are most likely to say within the context of the sentence you are writing and complete it for you. Every time you turn…

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Every business wants to be successful in its space, but what defines success? This is something business owners have to determine at the start so they can track their progress. The best way to measure success is to track certain metrics, such as sales, new leads or conversions. These numbers can tell owners if their business is growing, but some are more important to watch than others. Here are a few metrics that every business should track to measure its success. Revenue Probably the most important of sales metrics is revenue. This is how much money a business is bringing…

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In recent years, social media advertising has become incredibly popular. Many large brands have expanded from running TV and radio commercials to placing their ads on social media with huge success. While many small business owners tend to think that social media marketing is only for Fortune 500 companies, the opposite is true. Here’s how social media marketing can improve your small business. Increase Brand Awareness By using social media to improve your small business marketing, you can increase the online presence of your business. Social media is an amazing tool that allows you to connect with people all over…

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Technology is an integral part of student life and education, particularly when students participate in online learning. Online learning and remote learning are more popular than ever, so you need to make sure you have access to the right tools to participate properly. Here are five technological tools every student should have. 1. Solid Cybersecurity You need powerful cybersecurity to protect your sensitive information no matter what your reasons for using technology, but it can seem like an expensive tool for students sometimes. This doesn’t mean you should avoid using cybersecurity, though. It just means you need to look for…

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Digital marketing has taken the business world by storm. Even small local businesses can benefit from making sure they have a presence in the digital world. There are many aspects to a complete digital marketing plan including building a website, utilizing email and developing a social media presence. The best marketing plan will address all of these aspects, but no digital marketing plan is complete without the inclusion of well-crafted search engine optimization (SEO). Search engine optimization is a simple concept that requires some complex knowledge to perfect. At its core, SEO is a way to ensure that your website…

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Technology is a driving force in virtually every type of business. If you are looking for a way to push your business to the next level, learning the technological advancements specific to your industry is important. However, there are some technologies that every business should have regardless of specialty. If you need a place to start, consider these seven tech recommendations. Digital Collaboration Workspaces One of the fastest ways to enhance your team collaborations and boost productivity is to create a platform where everyone can share information and work cohesively. A digital workspace brings together your in-house and remote teams…

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Products and services get more expensive over time. A gallon of gas or a quart of milk costs much more today than in the 1960s. This is the result of inflation. However, you can fight inflation by investing your money now. Investments compound over time, giving you more money to spend on goods in the future. Before you invest, there are a few things you should keep in mind. The stock market can be volatile, so your investments can quickly increase or decrease in value. While you can reduce your risk by diversifying your portfolio, investments may not be the…

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5G

Is it time to take your business to the next step? Have you laid the foundation and now want to tackle more? The American dream of making your way and gaining success centers around the idea of making something of your name and building it up for generations yet to come. What started as something small could become big through hard work, common sense and dedication. It may be time to expand, adding clients and sales. This journey takes time and planning, so consider what elements you require to offer superior service at a larger capacity. One factor to weigh…

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There’s a lot that goes into running a business. Not only can it feel stressful to just keep things going at times, but it can feel especially difficult if you are working to improve your business in a big way. Even though it might not always feel easy to upgrade your business, that doesn’t mean that you need to get down about it. If you are looking for some ideas that can enable you to take your business to the next level, then here are some things that you can try. Use Better Tech Something that can be helpful for…

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