Marketing is effective and important to any business, but it has to be done right. Especially these days, technology plays an important role in the effectiveness of marketing. Here are five technologies that will change how you market your business.
Customer Relationship Management
CRM is a technology that allows you to easily manage all of your business’s interactions with clients and potential clients. CRM makes it easy to grow your business through improving and facilitating business relationships. A CRM can help with contact management, sales management and productivity.
Marketing is a people-business, and a CRM helps you manage your relationships with individual people. It can help with everything from finding new customers, to winning their business and providing support and additional services. It doesn’t matter what part of the relationship you’re in with the customer either. A CRM will carry you all the way through. Specifically, marketers can use a CRM to optimize campaigns and use data to understand sales at a big-picture level.
A lot like a CRM, collaborative software can help you streamline the engagement process, especially with your own team. Collaborative software can help you store needed information to be shared in the cloud. It’s organized in such a way that it’s easy for multiple people to work on the same project at once and have all the resources they need. This is important when working remotely and when planning marketing across platforms.
Collaborative software is especially effective for communication. It makes it easy for teams to communicate in real time through many different channels. From video collaboration software to written collaboration, there’s much to be gained from software that’s specifically for communicating. It allows those planning a campaign to workout trouble areas without having to rely on email or other slower means of communication, while offering more tools to help get the job done quickly.
To get more specifically into tools that your customers are likely to directly interact with, there are many upgrades you can make to your website in order to better reach your customers. For one, you should make sure your website is optimized for mobile use. Customers are likely to reach you via their phone, and if your site isn’t mobile optimized, you’re likely to lose out on leads. Today, many websites start with the mobile site and build the desktop site second. That’s how important mobile optimization is.
Another way to optimize your website is to utilize chatbots. Chatbots make it so your customers can easily ask questions of you. The best part is, they won’t even have to wait for a response from a human chat agent. Many times, chatbots are able to get customers the information they want quickly, making sales more likely.
Social Media Management
In addition to a good web presence, it’s important that you use social media to reach out to potential customers. There are so many platforms available to use, it can be challenging to navigate and know what to post on each one. It’s also cumbersome to think about if you even need to be on each available channel. It’s important to know which ones are more likely to reach your target demographic.
With so many different channels available and many challenges in deciding which ones are right for your brand, using social media management software can be hugely beneficial. This software allows you to plan posts, create a schedule and post across multiple platforms from one site. They also offer a wealth of analytic information, so you know if you’re reaching your market effectively.
Another great way to manage your marketing all from one place is through marketing automation. Marketing automation allows you to manage marketing processes across multiple channels. This is all done automatically and will help you increase revenue and maximize efficiency.
There are so many technologies that can change the way you market your business. You just need to give one a try!