E-commerce is a golden ticket to more sales. This is why between 12 and 24 million businesses now sell their products and services online. Customers go to their websites, find the products they like, and then buy them — simple. It’s a formula that benefits both parties and is extremely effective, which is why you should also be focused on e-commerce.
No matter what type of products you sell, whether it’s electronics or personalized clothing, you should be selling them online in addition to your physical store. Ultimately, this will enable you to boost your sales, reach more customers, and even reduce costs.
Once you start selling online, there are certain things you can do that will encourage positive customer behavior. In other words, you can essentially make it so that customers hand their money over to you without asking any questions. If this sounds exciting to you, read the tips and tricks below that will get you moving in the right direction.
1. Provide Marketing Incentives
Imagine this for a second. A customer visits your business website and is unsure whether to buy one of your products or not. How exactly can you push them to make the purchase? The answer is through marketing incentives.
Marketing incentives are essentially used to promote conversions. When a customer is incentivized, they can’t help but make the purchase, which is obviously what you want. However, you need to use the best possible marketing incentives for this.
Spin Casino is the perfect blueprint. There are over 2,000 online casinos across the internet, with Spin Casino being one of the most popular ones. In order to get players to create accounts with them, Spin Casino provides incentives through:
- A big welcome bonus (lots of free spins)
- 1000+ games
- Reliable security
Ultimately, incentives like these are what encourage players to make the jump and create accounts. Smart, right? This is something that you can definitely learn from and apply across your own business website. Here are some examples of what you might want to include:
- “Buy one, get one free”
- Special discounts
- Special promotions
The better your incentives, the more likely customers will be to make purchases.
2. Be Mobile-Friendly
Next, you need to make your site mobile-friendly. This way, you can encourage mobile customers to make more purchases. After all, the thing mobile customers like the most is a mobile-friendly, easy-to-use website. Simply put, it makes their online shopping experience enjoyable.
3. Use Smart Call-to-Actions (CTAs)
Throughout your business site, use smart CTAs. These will direct your website visitors where they need to go (the sales basket). Without CTAs in place, customers might be confused about what to do next or how to actually purchase your products, which is a nightmare situation. These CTAs serve as signposts, directing visitors to key areas such as the sales basket or specific product pages. By incorporating CTAs effectively, you mitigate the risk of customer confusion regarding their next steps or the purchasing process. In the absence of clear CTAs, potential customers may feel lost or uncertain about how to proceed, potentially resulting in missed sales opportunities. Therefore, prioritizing the implementation of intuitive and compelling CTAs is essential for optimizing conversions and facilitating a smooth user journey on your website.
4. Don’t Just Sell in One Place
Aside from selling products through your business website, broaden your reach and sell through various third-party sites, too. eBay, Shopify, and Amazon are all excellent examples of this. Remember, many customers don’t like purchasing directly through business websites. Instead, they prefer the reliability of sites they’ve used before, such as Amazon. Amazon has a proven track record for great service and quick delivery times, which can aid in customer service.
5. Provide Excellent Online Customer Service
Lastly, provide excellent online customer service. When your customer service is good, it relays trust to the customer and also makes them more comfortable with the idea of purchasing products from you.
You can provide customer service through built-in web chat as well as email, SMS, and even social media. Great customer service can take a maybe customer to a repeat customer who will be loyal to your brand.
