Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Spinnaker third-party IT software support

Unshackling IT: Why Third-Party Support Is a Strategic Imperative, Especially for AI

In the complex world of enterprise IT, decisions around software support often feel like a Faustian bargain. Companies invest millions in mission-critical applications from giants like Oracle, SAP, and now, increasingly, VMware. With that investment comes the assumption that the

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Google antitrust Microsoft search AI

Google’s Antitrust Defeat: How the U.S. Government Handed Microsoft a Huge Advantage

In a landmark ruling that will reshape the digital landscape for years to come, the U.S. government has successfully argued that Google maintained its search monopoly through illegal, anticompetitive practices. For over a decade, Google’s dominance seemed as immutable as

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