GM Shines at CES: Why a Woman May Be a Better Car Company CEO Than a Man
The car segment at CES has always been a feast for the eyes and often…
Author Rob Enderle
Rob Enderle
As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.
CES and the Coming Wave of Tech-Driven Electric Cars
What I think is interesting is that CES (the enormous annual Consumer Electronics Show) has…
Graphcore and the Problem with First-Party Benchmarks
For a time, I seemed to collect degrees, and my first was in Marketing. Before…
Why Cisco May Be the Best Firm to Work for, Invest In, and Do Business With
Some companies think of corporate responsibility as more of a PR stunt or scam. They…
Huawei: The Anti-Apple
I just had my deep dive on Huawei, and it is a fascinating company in…
Microsoft Enhances Edge Shopping Tools for the Holidays
How to Save a Ton Shopping Microsoft has been getting ready for the holidays by…
Cisco’s CDA Program Moves to Help the Cayman Islands
We need more good news about companies and governments helping people during this COVID-19 event…
IBM And Helping Veterans at Scale
This week we had Veteran’s Day here in the US, a time we remember those…
The Science of Market Research: Why US Election Polls Continue to Fail
I did a lot of my undergraduate and graduate work in market research. I’ve run…
Lenovo Released Its First Self-Developed Robot, And It Is A Game Changer
This week Lenovo had their Tech World 2020 event and showcased that they are a…