Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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Meta Finalizes Massive Teen Addiction Settlement, but Proposed App Restrictions Make Kids Less Safe

Meta recently agreed to a seventeen-billion-dollar settlement resolving ongoing youth addiction lawsuits. The deal forces Facebook to implement strict daily time limits for teenage users. Executives are paying billions to actively lock kids out of their own platforms. This won’t

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The 2026 Google Pixel 11 Pro Hits Thirty Hours of Battery Life but the New York Keynote Proved Google Wants You to Ignore It

The Google Pixel launch event in New York was amazing! Trevor Noah opened the stage with his standard comedic delivery. A musical set from PinkPantheress followed him. The entertainment quickly gave way to a stark corporate message when Rick Osterloh

The 2026 Google Pixel 11 Pro Hits Thirty Hours of Battery Life but the New York Keynote Proved Google Wants You to Ignore It Read More »

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Understanding Why Agentic AI Demands a Massive CPU Renaissance and How IT Leaders Must Prepare Now

For the past three years, the technology industry has been utterly obsessed with Graphics Processing Units (GPUs). This made perfect sense during the initial generative AI boom, where the primary workloads involved training massive Large Language Models (LLMs) and generating

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Navigating How the Rapid Enterprise Push Toward Localized AI Mandates a Radical Shift in Cloud Strategy

We are currently witnessing a profound architectural inversion in the world of enterprise computing that will define the next decade of corporate IT strategy. For the better part of a decade, conventional IT wisdom dictated that all significant computing workloads

Navigating How the Rapid Enterprise Push Toward Localized AI Mandates a Radical Shift in Cloud Strategy Read More »

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