HP has a culture of helping others that goes back to its founders, and that is exemplified by the announced partnership between HP and the Real Madrid Foundation. This partnership uses the capabilities of both HP and the Foundation to harness technology, sports values and education to create significant regional positive change.
There are a lot of disenfranchised people in the world, and this number is growing. They have escaped war, crime, and the impact of Climate Change by moving to different countries where they are often unwanted refugees who are treated like second-class citizens, thus denying them the ability to advance and dig themselves out of poverty.
Partnerships like the one between HP and Real Madrid Foundation make a material change in the communities they impact by turning unemployable people into a labor resource that benefits both the people and the country in which they reside.
It is programs like this that identify HP as one of the most philanthropic tech companies in the world.
Here are some of the specifics.
Red Cross: Spain
This program is tied to sports to drive interest and targets homeless people in San Blas who are facing social exclusion and have a great deal of difficulty finding jobs and maintaining employment. It uses a variety of tools to help people strengthen their psychological well-being so they can become more assertive and more capable. This is tied to regular sports practice as a way to get these communities engaged and improve their physical well-being. HP provides hardware, digital literacy training, and skills training through its HP Life organization.
Disadvantaged people are often embarrassed to use programs like this, so the sports wrapper for the program removes some of the stigma, making it more attractive and likely far more effective than a stand-alone training program. This effort is partially managed by the Red Cross, which controls the Temporary Care Center (CAT) in the San Blas district of Madrid, Spain.
Harapan Project
Focused on kids and teenagers ages 9-17 who live in the nine villages in the Hu’u district of Sumbawa, Indonesia, this program uses a social sports focus to improve health and wellbeing. This program is designed to foster values such as respect, autonomy, equality, health, motivation, teamwork, and self-esteem. It works with Girl Rising, a program heavily supported by HP that focuses on girls who are denied the right to education in order to help them become more productive and independent members of society. This program is critical to helping girls and women become capable, self-reliant, and productive members of societies where they have historically been subordinated to men and trapped in situations that often prevent them from rising to their true potential.
This program provides a curriculum that is designed to close the digital divide so that attendees can build the critical skills they need to become productive and independent members of society through education and technology.
Wrapping Up
HP, the Real Madrid Foundation, and the Red Cross are working to address educational inequality in parts of the world and help those, particularly women, who are disadvantaged. Programs like this truly help the world become a better place by assuring the right to an education for all of those who participate. They focus on communities that are cost centers to governments because their inhabitants can’t work and turn them into centers of educational excellence that help both adults and kids to become productive members of the countries they reside in and raise their status, so they eventually become productive peers to their neighbors.
I can think of no more noble effort than to help disadvantaged people take care of and protect themselves. Nice work HP!
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