The media and entertainment industries are some of the most collaborative in the world. As such, working within silos has never been possible. On any one project, content creators will work with multiple studios, external vendors or freelancers, communicate with clients and each other across numerous technology platforms. The restrictions seen in 2020 meant that working separately, yet collaboratively, in the cloud was now no longer just an option or an add-on, but the very means by which companies in these industries remained buoyant amidst the unrelenting demands for content. Now, with initial teething problems out the way, we are…
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