The Most Important Metrics That Matter for Your App

Staying on the cutting edge of technology is something modern businesses need to do to remain competitive. If you are looking for a way to appeal to a wider audience, having a state-of-the-art app constructed is a fantastic idea.

Each year, over 180 billion people download apps to use on their mobile devices and smartphones. In order to ensure your app is a success, you will need to focus a lot of energy on monitoring various metrics. The information provided by these metrics will help you make changes necessary for keeping your audience happy and content with the program you supply them.

Some business owners view a mobile app as a one-time investment, but this is rarely the case. Failing to continuously optimize and update your app can lead to big problems in the long run.

With the help of programs like AppOptics from Solarwinds, you can find out about any coding or functional issues your app has and fix them in a timely manner.

The following are just some of the most important app metrics you need to pay attention to.

Finding Out How Your App is Being Used

Getting acquainted with the navigational flow of your app is important when trying to figure out how people are using it. With this knowledge, you can assess which screens your users are gravitating to and utilizing the most. By having this information, you will know where to focus your efforts when trying to increase the enjoyment or usefulness of your app.

Working with an app development professional will help you get information on how best to layout your new program. These professionals will be able to use an outsider perspective and years of knowledge to align your new app with the needs of your audience.

Monitoring User Retention Rates

The percentage of users that return to your app after the first visit is an important bit of information to know. Studies show that one in every four app users will abandon a program after the first use. Knowing your customer retention metrics is essential when trying to establish a universal appeal with your new app.

If you have a high customer retention rate, you will be able to easily monetize your program over time. Showing companies that you have a dedicated audience that is loyal to your brand can help you sell numerous ads with ease.

Session Length Definitely Matters

The period of time between when users open your app and close it is known as the session length. With this metric, you can determine how much time each user is spending on your app. Generally, businesses will use this metric to get a better understanding of who their core audience is.

Often times, session length data will be used to alter major components of an app to appeal more to loyal customers. Also, session length data is something most advertisers will look at when thinking of buying in-app ads. The longer people are engaging with your app, the more ads you will ultimately be able to sell.

What is Your App’s Churn?

The churn of an app describes things that were lost in a given amount of time. Things like subscribers, customers and money are essential to the growth of a business app. If you start to notice your churn rate is increasing month after month, chances are issues with your app are causing this downward spiral.

Neglecting to focus on fixing these issues will only lead to more lost revenue in the future. Rather than trying to handle this difficult task alone, you need to hire experienced app development professionals. These professionals will be able to troubleshoot the program and fix any issues that may be driving customers and revenue away.

Average Revenue Per User

Monetizing a popular app can help your business bring in some much needed revenue. Figuring out the average revenue per user is an essential task when attempting to figure out the right monetization strategy for your app.

This information can be found by adding up the revenue you have earned from the app thus far and dividing it by the number of total users. Mobile developers will then use this information to devise a strategy for making an app more profitable.

Number of Active Users

Trying to make strategic moves with your app based on the number of total users is a bad move. Instead of looking at the number of total users you have, focus instead of how many active users are engaging with your app.

As previously mentioned, modern consumers have a habit of downloading an app and forgetting all about it. This is why figuring out how many actual people are using your app monthly is wise before developing a new plan of attack with your marketing efforts.

Attempting to build a mobile app without the assistance of seasoned professionals will generally backfire. With the assistance of an experienced app developer, you can get a functional and appealing program constructed with ease.