Digitization has caught up with us and is taking root in all parts of our lives. From businesses to individuals, all strive to carve their niche in our digital world. Both newbie web designers and some of the experienced hands who have been in the industry for decades still believe that a successful website is all about the visuals. To some degree that is true; designing aesthetics and visuals are of great importance, but another aspect that should be recognized is compelling writing.
The textual content that you write is just as significant as the images that you will use and below are the reasons why.
1. Writing Grabs Attention
Forget the website for a minute, what do you do when you want to grab someone’s attention? You will probably shout or even scream to achieve this.
The same concept applies in the online space. So how exactly can you grab attention online through your website? Images can work magic, but they are not enough as attention-grabbing tools by themselves. It’s the content that helps your visuals attract and hold the attention of web visitors.
By using engaging content, you will be able to make a point in a precise manner effectively. You can create an element of surprise with your content, use it to shock your audience or use it to engage and pique the interest of your audience. But even as you are about to put down your words into writing, you should know that the content that you come up with must be written impeccably to grab attention.
2. Writing Helps You Demonstrate Credibility
Different kinds of sites have different expectations, but they all have a common requirement. They all have to look credible. It’s a logical requirement if you are using your website as a tool to help you sell something, promote a cause or indulge people in doing specific activities. The bottom line is, you need them to trust you and to achieve that, your website must look reliable.
The good news is it’s not rocket science to create a robust website that looks serious. Just like mentioned above, having the right visual elements and arranging them nicely is not enough to cut it. Your site still won’t appear complete and will require a cherry on top which is the added text. With good writing, not only will your website engage audiences, but it will also make your site weblink appear credible.
You can also subtly achieve this. It is unnecessary to write about the high quality of your products or brag about your high level of honesty. On the contrary, such statements could potentially have the opposite effect on your audience. When it comes to reputations of companies, it’s best when it speaks for itself.
Your content should stick to how the audience will get the value for their money and how different you are from your competitors. That should do the trick.
3. Writing Enhances Communication
To many organizations, communication is among the hallmarks they consider. In fact, individuals, organizations, and groups get assessed by how they communicate. The better the communication, the more an organization can reach set goals.
Websites are no different, the same applies to them. To enhance effective communication, you should use effective writing. It is in our nature to skim through content on websites. Hence, it is critical to communicate in clear voice for your audience to grasp the gist of your topic in a short time frame. Ensure the descriptions, information, instructions, and correspondences are easily read and digested.
4. Writing Heightens Visual Impact
What comes to your mind when a website only has images on it? If there is no content, are you able to relate to that image? Highly unlikely.
An image provokes people to think but thanks to content related to the image, it becomes easier for the audience to connect. Your audience won’t comprehend what the visual is trying to say. They may display a different reaction from your expectations if the only thing they got going by is an image. A brief sentence placed next to the image will provoke the audience to have the reaction you were expecting.
Adding content qualifies the design and heightens the impact it has. If the purpose of your image is to create laughter when viewed, you can raise its impact by placing a hilarious comment right next to it.
In a nutshell, your website’s design is a combination of visuals and textual content. How well you do it is what differentiates successful sites from the ones that are not as successful.
Effective writing plays a significant role in any web design strategy. It makes the web page look complete, increases the impact it has on your audience allowing you to reach your goals effectively. Try not to overwhelm your audience with content. Work on finding a balance between visuals and textual content and apply the balance consistently throughout the website.
So, have you been factoring in writing when designing your websites?