Most marketers now clearly see the value of using social media. It can be one of the most effective tools when it comes to raising brand awareness, managing your brand, and selling products. It can also be great for increasing brand loyalty.
While all of these goals are achievable, so many businesses are not getting the most from the time and money they spend on these platforms. Working with a Facebook marketing company is just one solution to this problem. Here are a few additional tips to help businesses that want to get more from their social media advertising.
Schedule Your Posts in Advance
According to a report from Software Advice and Adobe, 65 percent of marketers said they schedule their social media posts at least one day in advance. The main benefit here is that doing so can help you maintain a regular posting schedule. If you have a tendency to forget to publish content, this can be a good way to make sure you maintain a steady activity level.
Additionally, it gives you some time to think about and review your posts before they go live. A bad post can make you look unprofessional and unprepared. In the worst of circumstances, you could find that you are the focus of negative attention as the result of a post that needed a little more thought.
Test Your Posting Times
The time you post can have a significant impact on exposure and engagement. While some research into social media posting times has been performed, no study can inform you as well as your own experience.
Post content at different hours and then use the data to see what times deliver the best results for each type of social media post. While conducted research can be a good starting point, your own tests will show you what works best for your business.
Not only can hashtags be great for increasing the awareness of posts, but they can also make your social media content more discoverable. Just by looking at Twitter, you will see that tweets with 1-2 hashtags get more engagement than those that have no hashtags.
One of the top tips for social media marketing is to use trending hashtags that may be relevant to your brand. If you are trying to reach a specific group, you could look for the hashtags that they are using in their conversations. You could also create and use your own branded hashtags to promote different marketing campaigns.
This is one of the most common conundrums social media marketers run into. You want to post enough to give your brand the right amount of exposure, but you don’t want to overdo it and irritate your followers. So how often should you be posting on social media?
Unfortunately, there is no straightforward answer to this question. It depends on the social media networks you use, your business, and the goals you are trying to achieve. With a site like Facebook, you can have good results posting as little as three times a week. On the other end of the spectrum, a site like Twitter will deliver the best results when you post at least five times a day.
Add Images to Your Posts
Images can increase engagement because they draw attention to the content. You don’t have to use images in every post, but they should definitely be a part of your social media strategy.
The important thing is to test different types of images with different campaigns. You can then check the results, which will help you find the images that work well for each unique type of campaign.
Use More than One Network
You can increase your reach significantly by expanding into more social media networks. Additionally, you can use your work on one social network to support the work you do on other sites. For most businesses, having a presence on 2-3 networks should be enough. The trick is to find the right social media channels that work best for your business.
Facebook and Twitter are good options for most brands, but you also want to consider using other platforms that may appeal to your audience. To choose the right social networks, you need to consider the goals you are trying to achieve with social media marketing and find the sites that your audience frequents. You don’t want to be on a platform simply to have a presence; you want to make sure it can help you achieve your goals.