Facebook Twitter Instagram
    Trending
    • David Marcus Talks about the Blurred Lines in Cybersecurity
    • Audi and the Massive Automotive Changes Between 2025 and 2030
    • How to Deploy Managed IT Services in a Mixed Mac and Windows Environment
    • 5 Tech Developments That Have Revolutionized Investing
    • Shashi Prakash Chats about Cryptocurrency and NFT Fraud
    • GM May Have Just Fixed the Electric Car
    • How Telemedicine Apps Affect Healthcare in a Pandemic
    • How To Improve Business IT Services to Overcome Challenges In 2021
    TechSpective
    • RSS
    • Facebook
    • Twitter
    • Google+
    • LinkedIn
    • Instagram
    • Pinterest
    • News & Analysis
      Featured
      March 6, 20211

      Fixing The World One Person At A Time: Cisco Networking Academy

      Recent
      April 9, 2021

      CISO Panel Discussion Weighs in on Cybersecurity in the Digital Age

      April 2, 2021

      FTC vs. Qualcomm: Did Apple Illegally Influence The FTC?

      April 2, 2021

      A Look at Microsoft Mesh

    • Business
      Featured
      March 6, 20211

      Fixing The World One Person At A Time: Cisco Networking Academy

      Recent
      April 19, 2021

      How to Deploy Managed IT Services in a Mixed Mac and Windows Environment

      April 9, 2021

      How To Improve Business IT Services to Overcome Challenges In 2021

      April 9, 2021

      CISO Panel Discussion Weighs in on Cybersecurity in the Digital Age

    • Security
      Featured
      March 7, 20211

      Pandemic Unmasks Vulnerability to Automated Bot Attacks

      Recent
      April 13, 2021

      Shashi Prakash Chats about Cryptocurrency and NFT Fraud

      March 30, 2021

      Exploiting Embedded Linux Devices Through the JTAG Interface

      March 28, 2021

      Zero Trust for Data

    • Microsoft
      Featured
      September 12, 20201

      The Microsoft Surface Duo: The Communications Device for Those That Think Different

      Recent
      September 12, 2020

      The Microsoft Surface Duo: The Communications Device for Those That Think Different

      July 13, 2020

      Learning from the Microsoft Store Failure

      May 15, 2020

      The Microsoft Surface Earbuds: How Many Ways Can You Say “Awesome!”?

    • Podcasts
    • Technology
      Featured
      March 1, 20212

      Could Home Study Be Better for Education? Using Technology to Craft a Better Tomorrow

      Recent
      April 19, 2021

      Audi and the Massive Automotive Changes Between 2025 and 2030

      April 17, 2021

      5 Tech Developments That Have Revolutionized Investing

      April 13, 2021

      Shashi Prakash Chats about Cryptocurrency and NFT Fraud

    • Reviews
      Featured
      March 4, 20210

      Dell’s UltraSharp 40 – Improving Work and Workplaces with Monitor Innovations

      Recent
      8.0
      March 29, 2021

      Review: Peril Protect

      10.0
      March 15, 2021

      Review: Tesla Puddle Lights

      9.0
      March 13, 2021

      Review: Ubiquiti UniFi Dream Machine Pro

    TechSpective
    You are at:Home»Business»Business Intelligence»9 Reasons a Multi-Language Website Benefits Your Business
    multi-language website multilingual
    Image from Pixabay

    9 Reasons a Multi-Language Website Benefits Your Business

    4
    By Warren Fowler on September 19, 2018 Business Intelligence, Customer Service, Ecommerce, Strategy

    Building a multilingual website is a demanding project that requires expert knowledge and a superb understanding of all languages involved in the process. However, the advantages of such design are gigantic because the English-speaking world is not where all things end online.

    On the contrary, there are dozens of hugely influential languages to consider here. Chinese has more than 1.2 billion native speakers, followed by hundreds of millions of people who speak Spanish, Arabic, Hindu, Portuguese, and Russian—to name only the most significant language groups.

    In such circumstances, it is not the question of whether you should launch a multilingual site but rather how to do it most effectively. In this post, however, we will show you nine reasons why a multi-language website can benefit your business. Let’s take a look.

    1. Expand your reach

    The first and by far the most important reason to go multilingual is straightforward—you can expand the reach and approach a much wider audience. After all, why stick to just one target group if you can address more consumers simultaneously?

    The figures can vary greatly, but if you are currently targeting a million English-speaking prospects, why wouldn’t you double that number by crafting a multi-language website? Don’t forget that China has over 1.4 billion citizens who could potentially become your customers. The same goes for other countries such as Japan, Brazil, Russia, or Germany.

    2. Improve SEO efforts

    The success of an online business mostly depends on its ability to rank highly among industry-related websites. And as long as the multilingual website is set up properly, Google will rank it higher in search results. And we are not talking about Google or Bing only as these platforms don’t make such a huge influence in some countries. For instance, Baidu is the largest search engine in China, Yandex is dominating the Russian market, while Voila plays a significant role in France.

    3. Prove to be customer-centric

    Companies with multi-language websites prove to be customer-centric, thus improving the overall brand reputations and credibility among target audiences. It’s just a matter of human nature as we all love to feel acknowledged and appreciated.

    If you provide users with quality content in their native language, rest assured they will respect you more and prefer your services over someone else’s. Of course, their way to return the favor is to spend more time on your website, consume more content, and ultimately spend more money buying your products or services.

    4. Build trust

    This benefit and reason to construct a multilingual website go hand in hand with the previous one. Showing respect and appreciation towards your audience, you are going to build a long-term trust between the brand and its followers.

    And it’s not only a matter of respect since it’s entirely natural for customers to feel more comfortable reading articles or exploring products in their own language. That way, they are sure there won’t be any surprises, which increases the odds of conducting the purchase eventually.

    5. Improve brand image

    Do you know why Chinese companies often hire westerners to attend their meetings as companions? They do it in order to look more professional and credible in the eyes of their Chinese partners. Helen Mancini, a CMO at Best Dissertation, explains how this works: “It’s an image booster that you can also exploit while building a multi-language website. You can hardly miss the point here—multilingual sites prove that you are running a global business, which looks outstanding in the eyes of an average customer.”

    6. Understand cultural peculiarities

    The more you know about a specific market, the better you can approach it. When you design a multilingual site, you need to learn various details about local cultures and understand their peculiarities in order to make a compelling final product.

    But that’s not the only benefit. Learning about foreign countries, you also gain valuable insights that can help you to adjust products or services for each market individually. For instance, you will see that different cultures interpret colors differently, which can inspire you to change the branding strategy for specific regions.

    7. Outdo competitors

    Your market is probably flooded with all sorts of companies that are trying to find their place in the sun. If you are also trying to make an impression on the target audience and outdo the biggest competitors, a multi-language website might just be the way to do it. Yes, it takes a lot of time and resources to build one, but why avoid it if it can lift your business head and shoulders above other companies?

    8. Cost-effective marketing solutions

    A website is an anchor of modern business. It’s a place where you can present the products and publish appealing content that inspires users to read more and spend extra time exploring your pages.

    The best thing about it is that content marketing costs 62 percent less than traditional marketing and generates about 3 times as many leads. Given the benefits, you should definitely consider the idea of crafting a multilingual website. It merely gets you one step closer to the audience, at the same time increasing the number of users who are able to understand your marketing messages.

    9. Boost local searches

    If you are running an international business with physical branches all over the world, a multilingual site can help you to boost local searches. Most people are searching for “near me” places, so you will enable them to find you much easier using a native language search inquiry.

    Conclusion

    If building a multilingual website seems too complicated, think twice before rejecting the idea. It’s a time-consuming and challenging process, but also the one that can take your business to a whole new level. In this post, I showed you nine reasons why a multi-language website can benefit your business. Keep them in mind and don’t be afraid of designing a new website—it could increase your profit sooner than you think.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleLenovo and NetApp Partner for New Solutions and Markets
    Next Article 5 Proven Strategies for Boosting Your eCommerce Conversion Rates
    Warren Fowler
    • Website
    • Facebook
    • Twitter

    Warren’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills at Writersquad and scrolls through social media. You can meet him on Twitter and Facebook.

    Related Posts

    How to Deploy Managed IT Services in a Mixed Mac and Windows Environment

    How To Improve Business IT Services to Overcome Challenges In 2021

    The Real Reasons Why Businesses Will Always Be Technophiles

    Comments are closed.

    Site Sponsors
    Qualys
    Intel
    Adobe
    PopSpective
    Coffee and Politics
    DevOps.com
    • Technology
    • Popular
    • Top Reviews
    April 19, 2021

    Audi and the Massive Automotive Changes Between 2025 and 2030

    April 17, 2021

    5 Tech Developments That Have Revolutionized Investing

    April 13, 2021

    Shashi Prakash Chats about Cryptocurrency and NFT Fraud

    9.0
    July 14, 2016

    Review: Lenovo Yoga 900S

    9.5
    March 2, 2015

    Review: Asus Zenbook UX305 ultrabook

    8.0
    February 9, 2015

    Review: Burg 12 smartwatch

    9.7
    November 16, 2018

    Review: BlackVue DR900S-2CH Vehicle Dash Cam

    9.5
    September 2, 2015

    Review: Microsoft Band

    May 27, 2014

    Protect your family photos with ScanMyPhotos

    Popular Posts
    9.0
    July 14, 2016

    Review: Lenovo Yoga 900S

    9.5
    March 2, 2015

    Review: Asus Zenbook UX305 ultrabook

    8.0
    February 9, 2015

    Review: Burg 12 smartwatch

    Adobe
    Coffee and Politics
    Coffee and Politics
    PopSpective
    About

    TechSpective covers technology trends and breaking news in a meaningful way that brings value to the story, and provides you with information that is relevant to you. We offer in-depth reporting and long-form feature stories, as well as breaking news coverage, product reviews, and community content in plain English terms, and with a unique perspective on technology.

    Coffee and Politics
    © 2020 Xpective, Inc.
    • About
    • Privacy
    • Advertise
    • Subscribe
    • Contact

    Type above and press Enter to search. Press Esc to cancel.