Facebook Twitter Instagram YouTube LinkedIn
    Facebook Twitter Instagram LinkedIn YouTube
    Trending
    • IDS Alliance Raises Awareness of IAM Fundamentals with the ‘CISO Chronicles’
    • Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases
    • BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles
    • Security Automation Cuts Down Expenses and Saves Time for IT Teams
    • IBM Think 2022 – Embracing the Present, Preparing for the Future
    • A Game of Numbers: The Correlation Between Technology and Sports Betting
    • Software-based Enterprise Solutions for Navigating the “Too Much Information” Age
    • A Look At The Last Generation Of Internal Combustion Engines
    TechSpective
    • RSS
    • Facebook
    • Twitter
    • Google+
    • LinkedIn
    • Instagram
    • Pinterest
    • Technology
      Featured
      March 1, 20216

      Could Home Study Be Better for Education? Using Technology to Craft a Better Tomorrow

      Recent
      May 20, 2022

      Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases

      May 20, 2022

      BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles

      May 15, 2022

      A Look At The Last Generation Of Internal Combustion Engines

    • Reviews
      Featured
      March 4, 20211

      Dell’s UltraSharp 40 – Improving Work and Workplaces with Monitor Innovations

      Recent
      April 7, 2022

      Dell’s Latitude 5430 Rugged – Redefining the Extremes of Mobile Computing

      October 12, 2021

      Innovating Home Video Conferencing: Dell’s New 27 Video Conferencing Monitor – S2722DZ

      September 22, 2021

      Review: Intrusion Shield

    • Podcasts
    • Security
      Featured
      March 7, 20212

      Pandemic Unmasks Vulnerability to Automated Bot Attacks

      Recent
      May 23, 2022

      IDS Alliance Raises Awareness of IAM Fundamentals with the ‘CISO Chronicles’

      May 14, 2022

      Ransomware is Indiscriminatory – Prepare for Everything to Fail

      May 5, 2022

      Cybersecurity Myths that are Compromising Your Data and How to Address Them

    • Microsoft
      Featured
      September 12, 20201

      The Microsoft Surface Duo: The Communications Device for Those That Think Different

      Recent
      April 8, 2022

      AI and Why Windows 12 Could Be a Far Bigger Advance than Windows 95 Was

      October 11, 2021

      The Surface Laptop Studio: Building a Windows 11 Targeted Laptop

      August 28, 2021

      Why Microsoft’s Hardware Baseline for Windows 11 Is Important

    • News & Analysis
      Featured
      March 6, 20212

      Fixing The World One Person At A Time: Cisco Networking Academy

      Recent
      May 20, 2022

      BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles

      May 20, 2022

      IBM Think 2022 – Embracing the Present, Preparing for the Future

      May 14, 2022

      Apple vs. Dell: Choosing Which Company to Work For

    • Business
      Featured
      March 6, 20212

      Fixing The World One Person At A Time: Cisco Networking Academy

      Recent
      May 20, 2022

      Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases

      May 20, 2022

      Security Automation Cuts Down Expenses and Saves Time for IT Teams

      May 18, 2022

      Software-based Enterprise Solutions for Navigating the “Too Much Information” Age

    TechSpective
    You are at:Home»Business»Business Intelligence»9 Reasons a Multi-Language Website Benefits Your Business
    multi-language website multilingual
    Image from Pixabay

    9 Reasons a Multi-Language Website Benefits Your Business

    4
    By Warren Fowler on September 19, 2018 Business Intelligence, Customer Service, Ecommerce, Strategy

    Building a multilingual website is a demanding project that requires expert knowledge and a superb understanding of all languages involved in the process. However, the advantages of such design are gigantic because the English-speaking world is not where all things end online.

    On the contrary, there are dozens of hugely influential languages to consider here. Chinese has more than 1.2 billion native speakers, followed by hundreds of millions of people who speak Spanish, Arabic, Hindu, Portuguese, and Russian—to name only the most significant language groups.

    In such circumstances, it is not the question of whether you should launch a multilingual site but rather how to do it most effectively. In this post, however, we will show you nine reasons why a multi-language website can benefit your business. Let’s take a look.

    1. Expand your reach

    The first and by far the most important reason to go multilingual is straightforward—you can expand the reach and approach a much wider audience. After all, why stick to just one target group if you can address more consumers simultaneously?

    The figures can vary greatly, but if you are currently targeting a million English-speaking prospects, why wouldn’t you double that number by crafting a multi-language website? Don’t forget that China has over 1.4 billion citizens who could potentially become your customers. The same goes for other countries such as Japan, Brazil, Russia, or Germany.

    2. Improve SEO efforts

    The success of an online business mostly depends on its ability to rank highly among industry-related websites. And as long as the multilingual website is set up properly, Google will rank it higher in search results. And we are not talking about Google or Bing only as these platforms don’t make such a huge influence in some countries. For instance, Baidu is the largest search engine in China, Yandex is dominating the Russian market, while Voila plays a significant role in France.

    3. Prove to be customer-centric

    Companies with multi-language websites prove to be customer-centric, thus improving the overall brand reputations and credibility among target audiences. It’s just a matter of human nature as we all love to feel acknowledged and appreciated.

    If you provide users with quality content in their native language, rest assured they will respect you more and prefer your services over someone else’s. Of course, their way to return the favor is to spend more time on your website, consume more content, and ultimately spend more money buying your products or services.

    4. Build trust

    This benefit and reason to construct a multilingual website go hand in hand with the previous one. Showing respect and appreciation towards your audience, you are going to build a long-term trust between the brand and its followers.

    And it’s not only a matter of respect since it’s entirely natural for customers to feel more comfortable reading articles or exploring products in their own language. That way, they are sure there won’t be any surprises, which increases the odds of conducting the purchase eventually.

    5. Improve brand image

    Do you know why Chinese companies often hire westerners to attend their meetings as companions? They do it in order to look more professional and credible in the eyes of their Chinese partners. Helen Mancini, a CMO at Best Dissertation, explains how this works: “It’s an image booster that you can also exploit while building a multi-language website. You can hardly miss the point here—multilingual sites prove that you are running a global business, which looks outstanding in the eyes of an average customer.”

    6. Understand cultural peculiarities

    The more you know about a specific market, the better you can approach it. When you design a multilingual site, you need to learn various details about local cultures and understand their peculiarities in order to make a compelling final product.

    But that’s not the only benefit. Learning about foreign countries, you also gain valuable insights that can help you to adjust products or services for each market individually. For instance, you will see that different cultures interpret colors differently, which can inspire you to change the branding strategy for specific regions.

    7. Outdo competitors

    Your market is probably flooded with all sorts of companies that are trying to find their place in the sun. If you are also trying to make an impression on the target audience and outdo the biggest competitors, a multi-language website might just be the way to do it. Yes, it takes a lot of time and resources to build one, but why avoid it if it can lift your business head and shoulders above other companies?

    8. Cost-effective marketing solutions

    A website is an anchor of modern business. It’s a place where you can present the products and publish appealing content that inspires users to read more and spend extra time exploring your pages.

    The best thing about it is that content marketing costs 62 percent less than traditional marketing and generates about 3 times as many leads. Given the benefits, you should definitely consider the idea of crafting a multilingual website. It merely gets you one step closer to the audience, at the same time increasing the number of users who are able to understand your marketing messages.

    9. Boost local searches

    If you are running an international business with physical branches all over the world, a multilingual site can help you to boost local searches. Most people are searching for “near me” places, so you will enable them to find you much easier using a native language search inquiry.

    Conclusion

    If building a multilingual website seems too complicated, think twice before rejecting the idea. It’s a time-consuming and challenging process, but also the one that can take your business to a whole new level. In this post, I showed you nine reasons why a multi-language website can benefit your business. Keep them in mind and don’t be afraid of designing a new website—it could increase your profit sooner than you think.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleLenovo and NetApp Partner for New Solutions and Markets
    Next Article 5 Proven Strategies for Boosting Your eCommerce Conversion Rates
    Warren Fowler
    • Website
    • Facebook
    • Twitter

    Warren’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills at Writersquad and scrolls through social media. You can meet him on Twitter and Facebook.

    Related Posts

    Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases

    Software-based Enterprise Solutions for Navigating the “Too Much Information” Age

    Ways to Make 2022 the Best Year Ever for Your Small Business

    Comments are closed.

    Site Sponsors
    Intel
    DevOps.com
    Adobe
    PopSpective
    • Technology
    • Popular
    • Top Reviews
    May 20, 2022

    Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases

    May 20, 2022

    BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles

    May 15, 2022

    A Look At The Last Generation Of Internal Combustion Engines

    9.0
    July 14, 2016

    Review: Lenovo Yoga 900S

    9.5
    March 2, 2015

    Review: Asus Zenbook UX305 ultrabook

    8.0
    February 9, 2015

    Review: Burg 12 smartwatch

    9.7
    November 16, 2018

    Review: BlackVue DR900S-2CH Vehicle Dash Cam

    9.5
    September 2, 2015

    Review: Microsoft Band

    May 27, 2014

    Protect your family photos with ScanMyPhotos

    Coffee and Politics
    Popular Posts
    9.0
    July 14, 2016

    Review: Lenovo Yoga 900S

    9.5
    March 2, 2015

    Review: Asus Zenbook UX305 ultrabook

    8.0
    February 9, 2015

    Review: Burg 12 smartwatch

    PopSpective
    Adobe
    Coffee and Politics
    • RSS
    • Facebook
    • Twitter
    • Google+
    • LinkedIn
    • Instagram
    • Pinterest
    About

    TechSpective covers technology trends and breaking news in a meaningful way that brings value to the story, and provides you with information that is relevant to you. We offer in-depth reporting and long-form feature stories, as well as breaking news coverage, product reviews, and community content in plain English terms, and with a unique perspective on technology.

    Adobe

    © 2020 Xpective, Inc.

    • About
    • Privacy
    • Advertise
    • Subscribe
    • Contact
    © 2021 Xpective, Inc.
    • About
    • Privacy
    • Advertise
    • Subscribe
    • Contact

    Type above and press Enter to search. Press Esc to cancel.