Nowadays, online content is all about giving your customers, readers and prospective leads the best experience you possibly can. Of course, you should already know this when it comes to the products and services you provide, but what about your online content?
Already, you should have the cogs in your head start whirring around. If the content you’re putting out into the world is not giving your customer the best experience, even if the content-side of it is great—if the experience that your customers expect isn’t there, they’re simply going to go elsewhere.
Today, we’re going to focus on the readability of your content. As you improve the readability of your written content, and you get more people to stay and engage with what you do, this will, of course, boost your overall website ranking, snowballing your company to success.
To help you start reaping these benefits for your business, let’s jump straight into the details;
The Benefits of Good Readability
Just so we’re all on the same page when it comes to readability and the effect it can have on your business, here are some of the benefits you’ll be able to enjoy;
Reduced Bounce Rate
Since people won’t be struggling to read your content, they are far more likely to stay on your website for longer, thus decreasing the bounce rate and then boosting your website’s ranking.
Since your readability matches the kind of expectations your target market has, your content will match the keywords and phrases that your leads are searching for. With a higher ranking, you’ll, therefore, see an increase in traffic.
Better Website Engagement
The better the readability of your content, including your website copy, the more people will be engaging with different areas of your website, thus giving them a better experience.
Tips to Improve Your Website’s Readability
While there are plenty more benefits that improved readability can bring to your website and business, we know you’re itching to find out how to do it for yourself. So, here are the techniques to improve your content;
Use Short Words
“This may sound basic, but the shorter the words you use, the more people are going to understand what you’re saying, and there’s no room for misinterpretation. Where possible, try to keep your words to one or two syllables, as this is a sure-fire way to make sure you’re using an accessible language,” explains Tina Smith, a data analyst at Stateofwriting and UK Writings.
Use Short Sentences
Hand in hand with the consideration above, you want to use short sentences where possible. For the same reasons, this is so the reader doesn’t feel like they’re being bombarded with a ton of information and has no risk of them getting lost within your words.
Use Concise Paragraphs & Headings
Take a look at this article you’re reading right now. Notice how none of the paragraphs exceed the 3-4 sentence mark before taking a line break. Now imagine if all the text content was squashed into one massive block.
“Not only would this be incredibly intimidating to your reader, it’s also far easier for them to get lost in what you’re saying, and there’s more chance of them losing their place, getting irritated, and clicking off your website” shares Tyler Harper, a marketing manager for Boom Essays and Essay Roo.
Write to Your Target Market
Some of the criteria you’ll want to be thinking about include;
- Geographical location
- Level of education
- Purchase and website interaction history
There’s no denying you’re not going to be able to please everybody with your content, and there are always going to be people who click off, but thanks to analytics, you know who comes to your website, so make sure you’re writing with them in mind.