When it comes down to marketers and their services, most of them have opted for a bottom-up approach over the years with regard to improvement of both eLearning content and delivery. However, in the result, almost no attention has been paid to the user. In this regard, many features and characteristics get left out in the mix since there is only a single point of view that dominates and leads the way. While that used to be the story of a lot of marketers over the years, it is no longer the case anymore.
This itself indicates why a change in perspective can reveal a great number of possibilities that you would have never thought about before. In most cases, seeing something through the eyes of another person will also provide you with a valuable set of tips that you can implement in the future. Perhaps this is the much-needed shot-in-the-arm that your service requires to scale to unimaginable heights and take control of the competition.
How does the user think?
Here, one needs to invert the bottom-up outlook and go for a top-down approach instead. How exactly will that help? Well, for starters, the former approach would ensure that the instructors and developers work together to ensure that effective and multi-layered courses are the number-one priority. However, with the latter point of view being top-down, how exactly would the outcome be? More beneficial to the students or the developers?
The answer is both. On the surface, it would seem as though the students have benefitted the most. But that is only a partial view of things. In the long run, even the developers and instructors can come up with quirky and innovative techniques to optimize the eLearning experience in general. This can come with the help of a host of elearning authoring tools. Here’s the thing – everyone has a list of things to do. So, getting into the mind of the customer will automatically make your objectives and expectations far clearer and realistic so that you bridge the gap between the two.
Furthermore, the aspect of learning styles must be taken into consideration to figure out whether a larger chunk of your users prefers one over the other. Whether you prefer learning from your mobile device, or your desk is ultimately up to you. That way, you will have fewer obstacles to deal with when you eventually choose your preferences, abilities and learning style.
Translating the learning into real life
Here, the question of what is in it for you will become a lot clearer, plus One of the most primary and obvious ways of doing this is to ask for feedback. After all, only once you know your particular performance level will you be able to assess that you and your performance goals are on the same page. Hence, connect the overall benefits of an eLearning experience with your job and how it will impact you in more ways than one. This is precisely where you will find the benefits of an emotionally driven approach to make sure that the person is both emotionally invested and interested in the content.
Once you take advantage of certain eLearning interactive activities, you will find that the way you interact with content will prove extremely meaningful and impactful to you in the long run. Not only is it necessary to have fun with this process but doing so will ensure that you remain interested as well as develop the required critical skills and traverse different paths and outcomes.
All in all, we can see for certain that both the front and back end of eLearning needs to be taken into full account if one is to understand the process in its entirety. And that is exactly the problem with a lot of marketers out there – they prefer just to skim the surface and hope that’ll suffice.
While that might work in the short-term, eventually, one has to do a lot more than that if they are to ensure that the process succeeds. All in all, many of the aspects that make the developing processes successful also goes a long way in optimizing the learning experience and vice versa. Both the learners and the developers are much more dependent on each other than it seems. Once more marketers start realizing that, half the battle is won right there.