Facebook Twitter Instagram YouTube LinkedIn
    Facebook Twitter Instagram LinkedIn YouTube
    Trending
    • IDS Alliance Raises Awareness of IAM Fundamentals with the ‘CISO Chronicles’
    • Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases
    • BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles
    • Security Automation Cuts Down Expenses and Saves Time for IT Teams
    • IBM Think 2022 – Embracing the Present, Preparing for the Future
    • A Game of Numbers: The Correlation Between Technology and Sports Betting
    • Software-based Enterprise Solutions for Navigating the “Too Much Information” Age
    • A Look At The Last Generation Of Internal Combustion Engines
    TechSpective
    • RSS
    • Facebook
    • Twitter
    • Google+
    • LinkedIn
    • Instagram
    • Pinterest
    • Technology
      Featured
      March 1, 20216

      Could Home Study Be Better for Education? Using Technology to Craft a Better Tomorrow

      Recent
      May 20, 2022

      Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases

      May 20, 2022

      BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles

      May 15, 2022

      A Look At The Last Generation Of Internal Combustion Engines

    • Reviews
      Featured
      March 4, 20211

      Dell’s UltraSharp 40 – Improving Work and Workplaces with Monitor Innovations

      Recent
      April 7, 2022

      Dell’s Latitude 5430 Rugged – Redefining the Extremes of Mobile Computing

      October 12, 2021

      Innovating Home Video Conferencing: Dell’s New 27 Video Conferencing Monitor – S2722DZ

      September 22, 2021

      Review: Intrusion Shield

    • Podcasts
    • Security
      Featured
      March 7, 20212

      Pandemic Unmasks Vulnerability to Automated Bot Attacks

      Recent
      May 23, 2022

      IDS Alliance Raises Awareness of IAM Fundamentals with the ‘CISO Chronicles’

      May 14, 2022

      Ransomware is Indiscriminatory – Prepare for Everything to Fail

      May 5, 2022

      Cybersecurity Myths that are Compromising Your Data and How to Address Them

    • Microsoft
      Featured
      September 12, 20201

      The Microsoft Surface Duo: The Communications Device for Those That Think Different

      Recent
      April 8, 2022

      AI and Why Windows 12 Could Be a Far Bigger Advance than Windows 95 Was

      October 11, 2021

      The Surface Laptop Studio: Building a Windows 11 Targeted Laptop

      August 28, 2021

      Why Microsoft’s Hardware Baseline for Windows 11 Is Important

    • News & Analysis
      Featured
      March 6, 20212

      Fixing The World One Person At A Time: Cisco Networking Academy

      Recent
      May 20, 2022

      BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles

      May 20, 2022

      IBM Think 2022 – Embracing the Present, Preparing for the Future

      May 14, 2022

      Apple vs. Dell: Choosing Which Company to Work For

    • Business
      Featured
      March 6, 20212

      Fixing The World One Person At A Time: Cisco Networking Academy

      Recent
      May 20, 2022

      Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases

      May 20, 2022

      Security Automation Cuts Down Expenses and Saves Time for IT Teams

      May 18, 2022

      Software-based Enterprise Solutions for Navigating the “Too Much Information” Age

    TechSpective
    You are at:Home»Technology»Graphic Design»3D Modeling»AMD At SIGGRAPH: Putting the R in Rendering
    AMD Radeon ProRender
    Image credit AMD

    AMD At SIGGRAPH: Putting the R in Rendering

    1
    By Rob Enderle on August 2, 2019 3D Modeling, 3D Printing, AMD, Artificial Intelligence, blockchain, Graphic Design

    AMD made a splash at SIGGRAPH this week with their Radeon ProRender offering. What was interesting was the product is hardware agnostic in that it will work with any GPU or any CPU, so it is potentially a somewhat agnostic “raise all boats” offering. And since it works on Windows, MacOS, and Linux it really attempts to raise all boats.

    It is also a component, which means a number of offerings for simulation, gaming, and content creation can use the related plug-in to increase the realism of their offerings.

    Let’s talk about AMD’s strategy and what it will mean for the future of content creation this week.

    AMD Making the Unreal Real

    I couldn’t resist this title because one of the platforms that this offering enhances is the Unreal Engine which is mostly used for gaming but often used for simulation as well. The goal for graphics vendors in general is to constantly pump their technology so that the image quality of the rendered applications you use continues to improve.

    This constant cycle of improvement assures there is a ready market for new graphics cards and processors that will better make use of improvements in the rendering technology. And the plug ins make the products they enhance more attractive and valuable which is how AMD was able to get several third-party CEOs, and product managers to endorse the announcement at SIGGRAPH.

    Key features in this offering include filter library enhancements, AI-accelerated denoising, documentation updates, enhanced performance, improved time to first pixel, and vertex color mapping. On the roadmap are deformation motion blur, full spectrum rendering, cloud rendering, Thin Film Shader, and Light baking. All of these will only add to the efficiency of the product and the enhanced realism of what it creates.

    Interesting Related Announcements

    Around 12 software vendors announced they would be using this new AMD plug in, but few stood out.

    ECCA EDIFICIUS is an architectural rendering platform which allows an architect or designer to create a photorealistic image of what they are designing. As someone that went a little over budget (6X) on a project because he didn’t render the plan before starting, I now really appreciate this class of tool. As with many current generation tools this one will do real time rendering so an architect or designer can better visualize what it is, they are designing. This is also one of the first products in its class where they have implemented VR (virtual reality) compatibility. VR allows a customer or user to walk through the project virtually before a builder is engaged so all those expensive change orders can be done virtually and cheaply.

    InstaLOD Studio XL This is a Computer Aided Design (CAD) product and, also like many products in its class, it now supports full 3D processing so your creation can take physical form if you have access to a 3D Printer. Based on the demos, it appears to have use cases ranging from rendering physical objects like cars to virtual scenes in games. The lighting effects that can be added so you can see reflections and textures was particularly impressive.

    Z-Emotion targets the fashion industry and, as such, appears to be focused on rendering clothing. It has some interesting features like the ability to render layers of clothing realistically, the ability to place the clothing on virtual Mannequins, and produce a virtual catwalk. You can produce your own virtual fashion show without making anything. I’ve always wanted to design my own clothing; this solution appears to take me a lot closer to that goal.

    Distributed Cloud Rendering from A.L.I. Technologies this is an interesting joint project between the companies. This is a blockchain-based cloud service for high performance secure rendering jobs. This seems to represent the future of rendering which tends to be very compute intensive under a SaaS (Software as a Service) model to provide performance when and where you need it.

    Blender 2.80 is a new version of the popular Blender application with AI-accelerated denoising, adaptive sampling, and hair rendering. This means this version of Blender should be particularly good with rendering people. This is a next generation product that hasn’t entered beta yet.

    Wrapping Up

    At SIGGRAPH, AMD came to play with an interesting plug-in that should significantly improve rendering performance regardless of the hardware and operating system you are using. Built in or added to some amazing graphics productivity products, the offering should be well received by those that want to transform their imaginations into fully rendered virtual realities their customers, family, and friends can enjoy. The ability to transform a vision into a something that can be seen and appreciated by others is helping drive the evolution of virtual reality in all its forms.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleUnderstanding the Difference Between IT and Cyber Security
    Next Article The Importance of Voice Biometrics in the Healthcare Industry
    Rob Enderle
    • Website

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

    Related Posts

    Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases

    AI and Why Windows 12 Could Be a Far Bigger Advance than Windows 95 Was

    Technology Innovations Aim to Change Our Future

    Comments are closed.

    Site Sponsors
    Intel
    DevOps.com
    Adobe
    PopSpective
    • Technology
    • Popular
    • Top Reviews
    May 20, 2022

    Building Digital Accessibility: AI Requires Human Oversight to Cut Down on Algorithmic Biases

    May 20, 2022

    BlackBerry Ivy: Enabling a New Age of Electric Secure Autonomous Vehicles

    May 15, 2022

    A Look At The Last Generation Of Internal Combustion Engines

    9.0
    July 14, 2016

    Review: Lenovo Yoga 900S

    9.5
    March 2, 2015

    Review: Asus Zenbook UX305 ultrabook

    8.0
    February 9, 2015

    Review: Burg 12 smartwatch

    9.7
    November 16, 2018

    Review: BlackVue DR900S-2CH Vehicle Dash Cam

    9.5
    September 2, 2015

    Review: Microsoft Band

    May 27, 2014

    Protect your family photos with ScanMyPhotos

    Popular Posts
    9.0
    July 14, 2016

    Review: Lenovo Yoga 900S

    9.5
    March 2, 2015

    Review: Asus Zenbook UX305 ultrabook

    8.0
    February 9, 2015

    Review: Burg 12 smartwatch

    Adobe
    Coffee and Politics
    Coffee and Politics
    Adobe
    • RSS
    • Facebook
    • Twitter
    • Google+
    • LinkedIn
    • Instagram
    • Pinterest
    About

    TechSpective covers technology trends and breaking news in a meaningful way that brings value to the story, and provides you with information that is relevant to you. We offer in-depth reporting and long-form feature stories, as well as breaking news coverage, product reviews, and community content in plain English terms, and with a unique perspective on technology.

    Adobe

    © 2020 Xpective, Inc.

    • About
    • Privacy
    • Advertise
    • Subscribe
    • Contact
    © 2021 Xpective, Inc.
    • About
    • Privacy
    • Advertise
    • Subscribe
    • Contact

    Type above and press Enter to search. Press Esc to cancel.