Pay-per-click (PPC) advertising is considered one of the most effective types of online marketing available to use today. Just as the name implies, this method works on a pay-per-click basis, which means that when an ad is clicked on by a user, the advertiser will pay a fee to Google.
Sounds simple, right? Using PPC advertising will bring in qualified and targeted traffic to a website using a method that is scalable and consistent. The ability to achieve success with your PPC ads is just a matter of optimizing your campaign and avoiding some of the most commonly made PPC mistakes.
Here you can learn some helpful tips and tricks to optimize your PPC efforts. These will work for search engine ads, and social media PPC ads – let’s get started!
Figure Out What Your Goal Is
You have to have a goal for any marketing or advertising campaign you invest in, including any PPC effort, even a paid social media ad. If you don’t have a measurable or definite goal, you can’t optimize your campaigns.
Be sure you have a roadmap outlined before you begin your efforts. Remember, having measurable campaign goals will allow you to know if you have achieved them or if they need to be adjusted.
Are you trying to maximize your subscriptions, downloads, sales, or leads? Or do you want to drive new traffic to your website? The optimization process you use for your PPC campaigns will depend on the goals that you have set and are trying to achieve. Once you have defined your goals, you can compare the campaigns to see if you have achieved the desired level.
Use Keywords that are High Performing
To achieve the goals, you have set for your PPC campaign you need to make sure you are using the right keywords. Since this is the foundation of your campaign, it’s crucial that you keep a check on them. After you have reviewed the report provided on your keywords, you can see which ones will perform well and that will pay you back.
The keywords that are considered top performing are the ones that will help bring you the most business, which means you should focus on these words. One thing you need to keep in mind is that just because there are some keywords that perform best, it doesn’t mean they should continue to run “as is.”
Make sure you continually make changes to the bidding strategy you are using for these keywords. When you do this, you will be able to determine the perfect bid amount for each keyword you plan to use.
Don’t Overlook the Importance of Negative Keywords
Just like the top performing keywords, negative keywords are just as crucial. These are the keywords that can help to save your ad budget by making sure your ads are not triggered by an irrelevant search query. They help to ensure your ads will only be seen by those who are searching for what you offer.
With negative keywords being used, you have the ability to remove any unwanted traffic and save some money that may have been wasted because of irrelevant or unrelated clicks. For example, if you are selling new tablets, using the keywords “new tablets” makes sense. However, your ads may also be displayed for people searching for “second-hand tablets,” “repair laptops,” “old laptops,” or other similar variations.
Since you are only selling new laptops, being triggered for repair, old, or second-hand laptops isn’t helpful and won’t result in any returns. When you add negative keywords, then your ad is only displayed when a search query matches your targeted keyword exactly. In addition to helping you save money on your ad spend, using negative keywords will also improve your overall PPC campaigns by helping to improve your CTR – click through rate.
Create Compelling and Engaging Ads
The copy you use on your ads are the first point of contact that occurs between you and a potential customer. Remember, this first impression is crucial, so make sure you have ads that are engaging and compelling.
When you create distinctive ad copy, you can attract more customers than ever before. This includes creating headlines that grab a reader’s attention. People who are browsing online will typically only browse the screen and read the headline – that means you have to make it count.
If you want to have success with your paid ads, you should use the tips and information here. Doing so is going to pay off in the long run and help you achieve all your goals.