About 42% of small businesses have some kind of mobile app, and while some have more success than others, the outcome of having an app for a business is positive. Of course, making an app isn’t easy, and there are certain things to keep in mind. If you’re wondering if your business should still get a mobile app, here are a few reasons to motivate you.
Grow your sales
The first and most obvious reason that you might want to consider getting a mobile app for your business is to increase your sales numbers. While investing in ads for your business isn’t a bad idea, when it comes to a mobile app, you can make your existing customers spend even more money on your business. You can do this by giving out special promotions, discounts, and push notifications, which will motivate those customers to take advantage of opportunities. If your customers are satisfied with a purchase they made at your store, there’s a big chance that they won’t want to miss out on an opportunity to get their hands on another good product as well. Using a mobile app results in between 30 and 40 percent more sales if managed correctly, as stated in research by Texas A&M University.
Obtaining valuable analytics
A business is helped when it knows exactly what its customer is interested in, and what they are planning to buy. A lot of mobile apps these days have access to all kinds of information since they all share the same major stores. Of course, for you to get access to this information, getting your mobile app to pass product validation is something that you’ll have to keep in mind. When you consider making an app for your business, it’s important to know how product validation works, and how it can help you make your app more efficient, so make this one of your biggest priorities when creating your app. Data on your customer’s demographic data, geolocation, interests, and other key statistics is something you can use to personalize offers to mobile app users, and this is something that big businesses have been taking advantage of for years.
Having a loyalty program
Getting a customer to visit your business once and make a purchase is great, but it’s always better if they return, and if they bring their friends with them. The loyalty program is something that you can implement in your app. This would allow customers who have been loyal to your business to gain slight advantages over newer customers. Giving a special discount here and there, along with some personalization, is certainly going to keep customers interested in your business for a long time.
Developing an app for your business will always result in some kind of positive, but you control whether those positives are going to be big or small. It’s important to keep the app updated with fresh information and promotions to grow those positive outcomes for your business.