How to Develop a Winning Mobile App

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Creating an app that appeals to the masses is a complex process that requires the work of a team of programmers, designers, QA specialists, and other people working on a product. Therefore, it is critically important to approach the task with with an appropriate amount of respect and plan your resources smartly. Taking into account that the application needs to be supported—including identifying and fixing any bugs with timely updates—it’s necessary to have a clear plan of who will be involved and what the scope of responsibility is for each individual on the team.

Important Elements to Focus On

The best way to save money and time is to outsource development—particularly if you’re not a developer or don’t already have talented developers in-house. You don’t have to hire a staff of programmers and other product development specialists. You can instead use android application development services or outsourced developers for the platform you wish to build on to achieve the quality you need.

If you do outsource, be reasonable about the amount of time it will take. Some companies engage with an outsourced developer or development team and expect to have a finished product in just a few days–they expect to receive a functional app immediately after sending the technical assignment. However, a good and highly intuitive app cannot be built overnight. Of course, the scope of tasks and timing depends on the functions and features you want to see in a solution.

To help you out, here is a list of the main mistakes people make when entrusting the development of an application to an outsourced developer.

Caveats and Pitfalls to Avoid

Lack of Understanding of the Audience

Prior to app development, a developer needs to understand what the users’ actions are and what you need to track in the application—for example, which metrics (and there may be many) are important and which can be neglected. You should also monitor and analyze the time spent by the user in the application, user behavior, target actions, etc.

Many people don’t pay enough attention to the statistics. If you study analytics, you will understand where the user goes and what features he uses. You should examine metrics in order to understand what needs to be improved in the application, what functionality should be fixed, and what features may be worth adding.

Ignoring App Bugs

Just like any online solution—or just any software in general—an app will almost certainly contain some bugs that can break the product logic and impact the user experience. If you want to launch and maintain a successful app, you must thoroughly test for bugs before the app is released, and continue to monitor app metrics and test periodically to identify any bugs that may have been missed during development.

Poor User Interface or User Experience

To make sure the user can easily find information and perform certain actions (including target ones), you need to think through how the app will be used and ensure that the functionality is intuitive. Users should be able to navigate the app features and perform the basic functions of the app without requiring a tutorial. Users quickly abandon apps that have a poor interface or provide a frustrating user experience.

There are many more caveats and pitfalls to avoid when developing a mobile app. These are three of the most common, and three that have perhaps the biggest potential impact on the end result and possible success of a mobile app. If you engage the services of an outsourced developer or development team that knows what it’s doing, though, they should be able to help you work through these issues and develop a quality app for your users.

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About Author

Matt Davidson has a passion for games and online gaming of all sorts--from Pokémon Go to Halo to Warcraft and casino games like blackjack and slots. He also writes about IT and technology in general.