Author: Anthony Chiulli

With more than a decade of email experience, Anthony embraces educating and advising email marketers on the latest trends and insights within the email industry as director of product marketing. Before joining 250ok, Anthony's prior roles included Marketing Practice Lead, Deliverability Services at Salesforce Marketing Cloud, and Senior Account Manager at Return Path.

2018 was a big year for email vendors and senders alike. From large-scale consumer data privacy legislation like GDPR and the California Consumer Privacy Act, to major updates from mailbox providers like Gmail’s massive redesign and the consolidation of Verizon, Yahoo, and AOL Mail properties under the Oath brand, the year brought momentous change for the email community. Looking ahead, there are three major trends we expect to drive innovation in email in 2019. Lagging DMARC adoption leads to more phishing scams In 2018, we saw the deadline come and go for all federal domains to implement DMARC, yet adoption…

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In 2017, Statista estimated that, globally, people sent about 269 billion emails per day. Email’s staying power continues to showcase its ability to adapt to the ever-changing landscape of personal and business communications. However, as with any good thing, there’s always a chance of corruption. While 2017 brought with it data breaches and privacy issues, 2018 is already looking like the year where privacy and protection gains ground worldwide. 1. Data Breaches, Phishing, and Email Security Large companies made headlines in 2017, falling victim to cyber attacks and data breaches that compromised millions of customer records. Many of these cyber…

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