Author: Camille Moore

Email marketing is still the tool with the highest bang-for-your-buck when it comes to promoting your business and services online. Approximately 80 percent of retailers report that email outreach was their most effective means of online customer acquisition and retention. In the US, over 90 percent of consumers check their email daily, prompting purchase rates three times higher than social media promotions and increasing overall spending on products by 17 percent. While it might seem simple to run an email campaign, it’s important to put a strategy in place. Ensuring that you are targeting the right recipients, that they’re opening…

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