Author: Karla Friede

Karla Friede is Chief Executive Officer, co-founder, and member of the Board of Directors at Nvoicepay. She has 20 years of experience in management, finance, and marketing roles in both large and early stage companies. Along with the founding team, Karla has grown Nvoicepay into the leading B2B Payment Automation Software company. Prior to founding Nvoicepay, she was President and CEO of privately held Zevez Corporation; VP of Marketing for GeoTrust (acquired by Verisign in 2006); Co-founder of The Ascent Group, a strategy consulting firm serving technology firms in the bay area; Director of Marketing at Mentor Graphics, and part of the PBAS team at KPMG.

Tech companies like Apple, Facebook, Square and Venmo have been moving into payments over the past several years, dramatically changing the way consumers pay for things. Checks and cash are fading as people increasingly pay using their phones or take advantage of in-app payment capabilities. But what about business payments? Companies on average are still making 51 percent of their payments via check. For many, it’s much higher. But, that is finally changing. In the last eight years, venture investments have targeted the B2B payments space. It’s a market that’s 10 times the size of the consumer payments in terms…

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