Author: Nicolas Vandenberghe

Nicolas is CEO and co-founder of Chili Piper, a leading inbound conversion platform for sales and marketing teams.

Sales and marketing executives are already executing new plans and strategies that will continue to propel business growth. After all, companies with aligned marketing and sales teams are 67% more efficient at closing deals and 58% better at retaining customers according to research from Marketo and Reachforce. An effective sales and marketing initiative could mean the biggest difference between bolstered profit margins or losses this year. To keep up with new customer demand and acquisition strategies, companies must adopt new, highly-specialized martech solutions to optimize every step along the buyer journey. Misalignment of marketing tactics and goals can potentially reduce…

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