Technology and marketing are no longer independent entities in the fast-changing environment of today; they have clashed in ways that have revolutionized sectors. The junction of these two disciplines has produced more creative, data-driven, more customized methods to contact customers. […]
Tech and Marketing: How Industries Collide Read More »
In business-to-customer (B2C) enterprises, marketing is among the most important tools at your brand’s disposal. No matter what industry you’re in, there’s likely to be no shortage of competitors. As a result, the quality and efficiency of your marketing approach
Tech-Assisted B2C Marketing Enhancement Read More »
Ever felt like the marketing world has gotten so chaotic you can hardly keep up? There are so many different ways to reach your intended audience now; billboards and catchy jingles are the least of them. Should you target YouTube
Feeling Marketing Burn Out? AI is the Answer Read More »
Small and medium-sized businesses (SMBs) are struggling more than ever with marketing. A comprehensive study conducted by Constant Contact and Ascend2 reveals deep insights into these challenges, offering a potential roadmap to more effective marketing strategies. Let’s examine some of
Unpacking the Marketing Challenges of Small Businesses in 2024 Read More »
E-commerce is a golden ticket to more sales. This is why between 12 and 24 million businesses now sell their products and services online. Customers go to their websites, find the products they like, and then buy them — simple.
E-commerce: Making it Easy for Your Customers to Give You Money Read More »
True competitiveness demands steering your business towards the horizon of innovation, navigating through the ever-shifting currents of consumer behavior and technological breakthroughs. Amidst this voyage, a beacon shines brightly on the path forward: the treasure trove of big data analytics.
Charting the Course of Innovation: Navigating the Digital Seas with Big Data Analytics Read More »
Looking for a proven way to get some additional cash every month? Selling Digital products is one of the best methods to generate passive income online. If you play your cards right, it can make you thousands of dollars pretty
Selling Digital Products: The Only Guide You Need Read More »
2023 is expected to be a tough year for everyone. Companies are already downsizing programs and cutting funding for both line and staff organizations, particularly marketing. This is despite what is generally taught in entry-level business courses which is that
Business 101: Why Increasing Marketing Spend in Down Years Is Critical Read More »
I’m one of a handful of people that have been taken through formal CEO-breadth training by having worked in or audited marketing, accounting, finance, manufacturing, planning, security, operations, sales, research and development, and the office of the CEO. One of
Why So Many Tech Products Fail: Lack of Marketing Engagement Read More »
There is a misconception that affiliate marketing is an easy way for tech entrepreneurs to make money. People with social media followers simply view themselves using a product, or websites insert a link, and sales come rolling in. Yet affiliate
Understanding the Three Pillars of Affiliate Marketing for Tech Entrepreneurs Read More »
