2023 is expected to be a tough year for everyone. Companies are already downsizing programs and cutting funding for both line and staff organizations, particularly marketing. This is despite what is generally taught in entry-level business courses which is that …
Business 101: Why Increasing Marketing Spend in Down Years Is Critical Read More »
I’m one of a handful of people that have been taken through formal CEO-breadth training by having worked in or audited marketing, accounting, finance, manufacturing, planning, security, operations, sales, research and development, and the office of the CEO. One of …
Why So Many Tech Products Fail: Lack of Marketing Engagement Read More »
There is a misconception that affiliate marketing is an easy way for tech entrepreneurs to make money. People with social media followers simply view themselves using a product, or websites insert a link, and sales come rolling in. Yet affiliate …
Understanding the Three Pillars of Affiliate Marketing for Tech Entrepreneurs Read More »
The 2022 holiday season is already well underway, and small businesses (SMBs) across the country are searching for an edge to help them stand out during this critical shopping period. The season peaks during the so-called Turkey Five, the busiest …
These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget Read More »
In a rapidly changing business landscape, it’s more important than ever to stay ahead of the curve. And what better way to do that than to embrace new technology? Marketing automation is one of the most game-changing technologies out there …
How Marketing Automation and Tech Can Boost Your Business Read More »
Every marketer knows that content is king. However, when it comes to content marketing, many businesses are having difficulties leveraging the true potential of content. The main reason is that companies often make crucial mistakes when creating and publishing content. …
In today’s digital world, technology is ever-changing because new trends are always introduced. Most of these help in easing many business tasks as you can handle them on time and efficiently. As a matter of fact, according to Research & …
5 Popular Tech Trends Every Business Owner Needs to Know Read More »
To say technology is leading the way people do business is an understatement. The internet opened doors people never thought were possible, and when it came to starting a business, potential customer reach went through the roof. Technology bridges the …
Is Your Business Staying Current with Technology? Read More »
Online marketing is more important than ever for tech businesses. A well-executed marketing strategy can distinguish between success and failure in a highly competitive marketplace. There are many different aspects to marketing, but here are five of the most important …
5 Ways to Incorporate Digital Marketing into Your Tech Business Read More »
Visual content has been on the rise for a few years now. It is no secret that people love visuals. In fact, studies have shown that content that is visual is more likely to be remembered than text-based content. That …
