Author: Patrick Foster

Patrick Foster is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce blog that shares the latest insights from the sector, spanning everything from business growth hacks, to product development. Check out the latest posts on Twitter @myecommercetips.

If you follow any online activity with a vaguely tech-savvy and/or young-skewing demographic, you’ll likely have heard about the commotion surrounding the EU’s vote to pass Article 13, part of its wider Directive on Copyright in the Digital Single Market. Campaigns were held to hold it back, but to no avail — the EU Parliament voted in favor, though it has yet to be finalized and must then be implemented by EU member states. But with so much discussion surrounding it and muddying the waters, what’s the actual significance of this article and its parent directive? Is the whole thing…

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The road to mainstream significance has been long and wavering for virtual reality (VR). Introduced to popular culture through classic science-fiction embellishment, it was written off time and time again as a fad and a fraud when real-world technology couldn’t live up to those depictions. But recent years have seen VR headsets (led by the Oculus Rift) achieve meaningful public awareness. Now that VR is finally on the cusp of general acceptance, a whole world of possibilities has opened up for countless industries—most significantly the gaming world. But what of the ecommerce industry? With user experience (UX) an increasingly-vital factor…

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