Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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Understanding Why Agentic AI Demands a Massive CPU Renaissance and How IT Leaders Must Prepare Now

For the past three years, the technology industry has been utterly obsessed with Graphics Processing Units (GPUs). This made perfect sense during the initial generative AI boom, where the primary workloads involved training massive Large Language Models (LLMs) and generating

Understanding Why Agentic AI Demands a Massive CPU Renaissance and How IT Leaders Must Prepare Now Read More »

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Navigating How the Rapid Enterprise Push Toward Localized AI Mandates a Radical Shift in Cloud Strategy

We are currently witnessing a profound architectural inversion in the world of enterprise computing that will define the next decade of corporate IT strategy. For the better part of a decade, conventional IT wisdom dictated that all significant computing workloads

Navigating How the Rapid Enterprise Push Toward Localized AI Mandates a Radical Shift in Cloud Strategy Read More »

AMD Chief Communications Officer Carolyn Guss

Why AMD Hiring Carolyn Guss as Chief Communications Officer Secures Their Upward Trajectory in the Enterprise AI Era

In the high-stakes theater of enterprise technology, the roles of Chief Marketing Officer (CMO) and Chief Communications Officer (CCO) are frequently, and mistakenly, conflated. When a technology company attempts to merge these functions under a single executive umbrella, the resulting

Why AMD Hiring Carolyn Guss as Chief Communications Officer Secures Their Upward Trajectory in the Enterprise AI Era Read More »

China deep sea underwater data center

China Activating the First Commercial Underwater Data Center Redefines Global Computing Strategy

In the technology sector, we spend an inordinate amount of time discussing the silicon—the massive GPUs, neural processing units, and sophisticated software stacks driving the next computing revolution. We dissect clock speeds, logic gates, and the nuanced distinction between true

China Activating the First Commercial Underwater Data Center Redefines Global Computing Strategy Read More »

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Analyzing How Attackers Weaponize Trusted Software and Why HP Wolf Security Isolates Threats to Protect the Enterprise

We are witnessing a fundamental pivot in how cybercriminals operate, moving away from brute-force technological intrusions toward sophisticated psychological manipulation and systemic camouflage. For years, the cybersecurity industry focused heavily on building higher walls to stop attackers from breaking into

Analyzing How Attackers Weaponize Trusted Software and Why HP Wolf Security Isolates Threats to Protect the Enterprise Read More »

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