Author: Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Some companies think of corporate responsibility as more of a PR stunt or scam. They may plant a few trees, throw up a few slides, and talk the talk, but they don’t believe. Cisco stands out as a firm that takes corporate responsibility seriously and puts its money and people where their mouth is. They were ranked first in terms of best places to work in both 2019 and 2020, suggesting Cisco employees appreciate the firms’ aggressive focus not only on social responsibility but also on doing what is right for their employees. This award contrasts with other tech companies…

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5G

I just had my deep dive on Huawei, and it is a fascinating company in terms of how it is approaching the market and, I think, partially because of the stress that the US is putting on it. On that stress, I’ve worked with many companies that have found unusual and unfair stress creates a high level of esprit de corps and focus that allow these firms to accomplish things they might not have otherwise accomplished. After their brushes with the US and EU, Microsoft emerged not only more powerful than they were, but they also emerged with a far…

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How to Save a Ton Shopping Microsoft has been getting ready for the holidays by enhancing features in its new Chromium Edge browser that most don’t know about and likely won’t use. This result is a shame because some features can help you buy better gifts and save you money while shopping. Let’s talk about some of these features while there is still time to use them. The browser has already been enhanced to protect against phishing and malware, so shopping online should be safer if you use it this year. Coupons and Promo Codes I always seem to find…

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We need more good news about companies and governments helping people during this COVID-19 event that seems to be spreading out of control in much of the world right now. Some companies are stepping up and standing out to help people worldwide, and one of them is Cisco. Guy Diedrich runs their CDA (Country Digital Acceleration) program, which has been instrumental in countries like Italy regarding their moves to shift to the new COVID-19 normal. Their latest effort in the Cayman Islands is another example of bringing technology to those that most need it during these critical times. Let’s talk…

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IBM

This week we had Veteran’s Day here in the US, a time we remember those that gave so much so that we could enjoy liberty and freedom. We tend to thank our veterans for their efforts, but, as a nation, we often fall short of what is needed to help them return to society productively. Veterans do come home with trauma, injuries, and life experiences most of us couldn’t possibly imagine. Still, they have generally proven themselves loyal, goal-oriented, and capable of tremendous amounts of effort over short periods. Veterans can be a problem or an invaluable resource depending on…

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I did a lot of my undergraduate and graduate work in market research. I’ve run several studies over the years, eventually working for a time at a market research company. Doing polls, focus groups, and using other sampling methods can accurately predict outcomes if done correctly. Studies are far better at determining what happened in the past than predicting the future. There are several reasons for this, and, with current technology, I believe there is a way to create a far more accurate predictive model. Let’s walk through how you sample a population to predict an outcome this week. Market…

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This week Lenovo had their Tech World 2020 event and showcased that they are a very different company than they were a decade ago. Their geographic breadth and product reach are off the chart when compared to their US domestic competitors. They appear to have taken Dreamworks, once the leading reference account for the old HP, which never happens once brands are connected as strongly as HP and Dreamworks brands were. And it looks like it was the HPE side that dropped that ball (The new HP is still a close partner with DreamWorks). They also showcased a very rich…

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I started in tech working for IBM and what makes the company unique is not its age—over 100 years—but the fact that it has since the beginning of when I got to know them in the 1970s taken security very seriously. My first large scale security experience was at IBM, and I learned the need to secure the site and secure the trusted partners because after we thought we’d secured the test site, the group doing the test hacked in through an unsecure trusted partner. Security couldn’t be more critical today because of the COVID-19 pandemic. Folks working at home…

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5G

This week was my first Huawei Innovation Summit, and it was fascinating. Like most companies run by engineers, Huawei is long on technology and innovation but short on marketing and brand protection. This practice has allowed their brand to be tarnished, not by things they’ve done, but by things others have mostly alleged without proof. Ironically, however, this abuse has driven the company to solve internal conflicts, better focus on customers and offerings, and focus better on connecting their products and services to its customers. Huawei mainly seems to embody the phrase “that which does not kill us, makes us…

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Cisco stands out as one of the top companies in terms of executing a corporate social responsibility program. However, it is equally impressive that they are also part of a growing number of companies reporting increased productivity, increased employee job satisfaction, increased Net Promoter scores, and better access to a more diverse group of employees. What appears to be a common thread across all the firms that seem to be experiencing these benefits is turning HR into less of a compliance organization and more of a strategic resource. Also, aggressive use of technology before and after the COVID-19 pandemic hit,…

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