Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Surface Book 2

Which Laptop Is Better? The Question Everyone Asks But No One Understands

One of the most common questions an analyst is asked is which product is better? We could be talking PCs, laptops, tablets, smartphones, servers, storage, networking, or, heck, even cars. We always have the answer and I will categorically say […]

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HoloLens augmented reality productivity

An Update on HoloLens: The Accelerating Evolution of Personal Computing and Magic

This week Microsoft had an update for their HoloLens technology which, I think, currently has the best shot at defining one of the major evolutionary pivots for personal computers. Right now, it reminds me a lot of the early days

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