Author: Rakesh Soni

Rakesh Soni is CEO of LoginRadius. LoginRadius is a leading provider of cloud-based digital identity solutions. The LoginRadius Identity Platform serves over 3,000 businesses and secures one billion digital identities worldwide. The company has been named as an industry leader in the customer identity and access management space by Gartner, Forrester, KuppingerCole, and Computer Weekly.

Customer Experience: Expectations and Outcomes To succeed in today’s evolving digital ecosystem, enterprises must meet the global demand for a personalized customer experience (CX) while maintaining security, privacy, and convenience. In fact, marketing leaders are nearly unanimous about this. A recent survey by Gartner found that 81% of CX leaders will be competing based on consumer demands for an improved and enhanced digital experience. Why is that so important? According to Dimension Data’s 2019 Global Customer Experience Benchmarking Report, 87.2% of organizations find that customer loyalty is linked to commercial success. In Dimension Data’s report, the benefits of CX are…

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