Author: Tom Alexander

Tom Alexander is the Founder and CEO of PK4 Media. Founded in 2009 as the advertising industry’s first Omni-Channel Media Company, 15-time award-winning PK4 Media uses proprietary technology that enables brand campaigns to serve and collect data from 200 million unique consumers across an unprecedented eight digital channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home. Headquartered in Los Angeles, the company has a click-through rate four times the industry average and a 93% client retention rate with world-class clients including: Activision, Amazon, Bacardi, Esurance, Ford, Honda, KitchenAid, Lionsgate, Microsoft and Procter & Gamble. Alexander has led PK4 Media to become a two-time Forbes Most Promising Company, three-time Inc. 500/5000 winner, Deloitte’s Technology Fast 500 winner, among others.

It has become a bit cliché, but back when The Social Network came out in 2010, Justin Timberlake delivered my favorite movie line of all-time, “A million dollars isn’t cool, you know what’s cool…A billion dollars.” That line hit home because one year earlier, in 2009, I quit my job and launched a start-up called PK4 Media. I saw flaws in the digital advertising industry and saw a big opportunity. My company mission was crystal clear; we would be the advertising industry’s first Omni-Channel company. Figuring out how to fund my business was another issue entirely, and one that was…

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