Messaging

email messaging marketing trends

Authentication, Personalization and Automation Among Email Industry’s Biggest Opportunities in 2019

2018 was a big year for email vendors and senders alike. From large-scale consumer data privacy legislation like GDPR and the California Consumer Privacy Act, to major updates from mailbox providers like Gmail’s massive redesign and the consolidation of Verizon, …

Authentication, Personalization and Automation Among Email Industry’s Biggest Opportunities in 2019 Read More »

mobile device

Could messaging apps and consumer preference for text mean the end of customer service as we know it?

Think about this for a second: Every day, six billion SMS messages are sent in the US, about twice the number of phone calls made and roughly 25 times the number of pieces of first class mail processed and delivered …

Could messaging apps and consumer preference for text mean the end of customer service as we know it? Read More »

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