Microsoft Store

The New Microsoft Store for Windows: Putting the Charges Where the Value Resides

Blog, Microsoft, Windows / By Rob Enderle

There have been a lot of discussions about bad store practices of late in which Apple ends up consistently in the hot seat for overcharging for services that are provided by the application developer, not Apple. I’m amazed that any […]

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Microsoft Store retail Surface Apple Store

Learning from the Microsoft Store Failure

Microsoft, Strategy, Surface / By Rob Enderle

The Microsoft Store experiment just ended, and the result wasn’t pretty. Designed to be a competitive response to the Apple Store, it largely repeated the recurring mistake that Steve Ballmer made with every failed project. It was a good idea

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