Ryzen

AMD Threadripper and Why We Need Products Built on Passion

AMD, Desktops, PC Gaming, Processors / By Rob Enderle

I’ve been involved with a lot of amazing products over the years and one thing that is almost always the case with an amazing product is that it doesn’t go through the normal product development path. More often they come […]

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AMD’s Ryzen Processor: The Power and Difficulty of Creating a Strong Brand

AMD, Processors / By Rob Enderle

This last week AMD announced the brand of its new processor family, Ryzen. The acknowledgement came mostly because when AMD registered the name—along with a bunch of other fake names—folks started to realize that it was the only choice that

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