When it comes to running your business, there are few things more important to your success than data. Data helps you make a ton of different business-related decisions and can give you an inside look at the behavior of your customers and the success of your business. All different types of data are important to track and manage such as your sales, security logs (via a service such as papertrailapp.com) how your marketing campaigns and so much more.
However, one of the most important types of data to acquire and utilize comes from your customers. Not only is the data behind customer behavior and decisions important, but it is also imperative that you ensure the data is as accurate as possible. With that in mind, this blog post is going to look at how to acquire accurate customer data for your business.
Keep Everything Organized
One of the most important things when it comes to keeping accurate customer information is organized. Without information being organized, it is easy to forget to include something or include wrong information in the wrong place. You need to be sure to segment your customers, as that can help your organization efforts even further.
Also, keeping everything organized means ensuring that there is a standardized template for how data entry takes place at your company. If a certain style is maintained, it will help reduce incorrect and duplicate information from finding its way into your records.
Utilize Social Media
With billions of people using social media all over the world, it has truly taken us by storm. Many of us use it daily and don’t think twice about it. If you as a company are not using social media, it is about time that you start. With so many people using social media regularly, you have access to a lot of accurate customer information such as age groups, genders, cities, online behaviors, interests and more.
As a result, social media is one of the best ways to get accurate customer information and data. Studying your page insights or looking at those who follow you can be a big help, as well. Of course, in addition to helping you gather and keep accurate information, social media can also be awesome for marketing, branding and reaching out to new potential customers.
Reward People for Providing Accurate or Verifiable Data
Most of the time, people are quite private and might not be very open to providing you with accurate personal information. As a result, you will likely need to provide some sort of reward or incentive for them doing so. This could be anything from a free e-book, access to a helpful service, a free product or anything else you could think of.
Of course, always be sure to be honest about your data collection, and never try to sneak data out of people. If the reward, service, product or information you provide people with in return for some accurate information is good enough, most people will have no problem providing it for you.
Keep the Data Secure
Whatever sorts of data your company is holding or using, it is incredibly important to keep it safe. Unfortunately, data breaches, hacks, and leaks are becoming more and more common in the USA. Not only do these put your customers’ information and data at risk and can ruin your reputation, but they can also cost you a lot of money.
Without keeping your user data secure, there is a chance someone could go in and mess it all up or worse, steal it. If you want to keep your customer data as accurate and as safe as possible, you need to be sure to use good security practices and restrict the number of people who have access to the data and information.
Use Tools and Software to Make Things Simpler
In order to help customers be willing to provide you with accurate information, you should make it as easy as possible for them to provide it. Automation and self-fill forms are a great option for you as no customer or individual likes to spend a ton of time filling out a form. The easier it is to provide information, the more accurate and current the information you get will be.
Also, using technology at your company to ensure all information is accurate and organized is also a good idea. Mistakes are more likely to happen with manual entry and editing, so do some research and see what sorts of automation is available to you.
In conclusion, we hope that this article has been able to provide you with some helpful tips and tricks to ensure you are able to acquire accurate customer data for your business. If you are collecting a lot of data that is inaccurate, it is only going to have negative effects on your business and the choices you make.