Author: Ashley Lipman

Have you given much thought to your web performance? What about testing? Taking the time to regularly monitor and improve your website performance is the best way to create a user experience that’s positive and memorable. We all know the struggle and frustration of a website that doesn’t load quickly or properly, so why would you wish the same on your users? When first optimizing a website, it’s easy to dwell on visual things like navigation, photos, and design. While these things are undoubtedly important, they’re not nearly as important as the overall website performance. For example, 47 percent of…

Read More

Nearly 51 percent of business owners claim that enriching customer contact data quality is one of their top priorities. Most entrepreneurs know how important collecting customer data is but are confused as to how to relay this importance to their team. With the right data, you can make decisions regarding how to market to your audience with ease. Creating a company culture that is solely focused on data collection and optimization is essential when trying to compete in today’s marketplace. Whether you are collecting this data from social media or extracting it from email interactions, keeping it safe and secure…

Read More

When it comes to running your business, there are few things more important to your success than data. Data helps you make a ton of different business-related decisions and can give you an inside look at the behavior of your customers and the success of your business. All different types of data are important to track and manage such as your sales, security logs (via a service such as papertrailapp.com) how your marketing campaigns and so much more. However, one of the most important types of data to acquire and utilize comes from your customers. Not only is the data…

Read More

In order for your website or company to become more successful, you need to be able to increase traffic to your website. However, that is much easier said than done. In fact, there are around 2 billion websites currently live on the internet, and they are all competing for the eyes of viewers. And with most websites not getting many visits at all, it is very easy to have your website fail. However, there are some things that you can do to get more traffic, and one of them is to work on the SEO of your company. SEO can…

Read More

Team communication is essential for any business. The right team boosts innovation and efficiency while the wrong team is nothing but a jumble of miscommunication. If you want your team to communicate effectively, you need to be proactive about promoting team building. A few simple strategies can go a long way when it comes to creating strong team communication. It’s important to be creative when working on team communication, but here are some easy ways to get you started. 1. Open Door Policy One of the biggest reasons people feel dissatisfied with their managers is because they feel they can’t…

Read More

Why do so many business owners fail to understand the significance of building a brand? For some reason or other, they think that they can create a cute or funny logo for their custom tote bags website and call it a day. But successful branding requires a lot more than that. Developing a brand is about creating a positive customer experience. You want your social media, website, and logo to all mesh together congruently. You want your customers to be able to recognize the same business on all of these channels. If there is no consistency in your brand message,…

Read More