virtual reality VR ecommerce

How Virtual Reality Can Improve eCommerce Business

Virtual reality is transforming the way the eCommerce industry works. Ecommerce stores that use VR in creating beautiful product visualization gain more sales conversation and customer retention than others. Customers love to test the products before making a purchase. Products like clothes, shoes, jewelry, furniture, and watches need to be virtually tried and tested. A survey states that 60% of customers are more likely to intend to test the products. These stats prove that virtual reality (VR) has unlimited scope in the eCommerce industry.

Virtual Reality is futuristic proving technology and it is becoming a valuable asset for eCommerce shoppers. VR is also considered as a marketing tool and every online business should use it as an integrated marketing solution. There is no doubt that VR is shaping eCommerce to create a brand new experience and one should definitely invest in integrating VR with its ecommerce system.

What is Virtual Reality

Virtual Reality is an amazing technology to create a simulated environment. VR allows you to create simulated objects that do not exist in the real world. VR uses an external device and places the user inside a different atmosphere where they can interact with the 3D world. VR enables the user to experience touch, vision, and even smell. VR can be experienced using Oculus Rift, PlayStation VR, and HTC Vive. Virtual reality can be used to create amazing video games, entertainment videos, and educational purposes such as military or medical training. Augmented reality and mixed reality are some of the enhanced virtual reality technologies.

Improve Customer Experience with VR

VR has several possibilities and allows consumers to visualize products before they are purchased. Several eCommerce sites offer users to try clothes, shoes, specs, contact lenses, and other items before purchasing an item. eCommerce site owners have developed VR shopping apps to cover mobile audiences. More than 70% of online customers like to visit websites or apps if they love the shopping experience. Also, customers are very specific to review the product, description and think before trying a new brand. All you need to do is create a simplified experience and VR enabled product experience.

Backend teams that handle customer queries can also take advantage of VR-enabled products in demonstration and increase the conversion. VR offers a level of interaction for buyers and allows them to virtually feel the product. This will turn the buyer to merely read the product description and go through the checkout.

  • Chance of more conversion rates because VR can create rich and memorable experiences while shopping.
  • VR enabled 360-degree product views are beneficial and make it available on your site, mobile apps and social media to engage customers.
  • Make product demonstrations much simpler using VR pictures so that the language barrier will not restrict customers from purchasing the item.
  • Create fantastic and user engaging ads using VR and post them on social media.

Also Read- How to improve customer experience with Virtual Reality

How to Implement VR with your Web System

WebXR which was originally known as WebVR. This powerful JavaScript API was created to represent VR and AR devices at the same time. Earlier WebVR was capable of handling Virtual Reality objects only. This API enables the app to connect with VR devices like Oculus Rift, HTC Vive, Google Cardboard in the web browser. If you integrate WebXR API in your application, you will be able to detect VR devices and operate to display the object.

WebVR supports Chrome, Firefox and Samsung web browsers to display VR content. WebVR Player or VRdirect Web Player integration can increase the customer and allow them to have a 360-degree widespread product view. These players can also be used in Native VR apps that give a different level of experience to your customers.

VRdirect Solution for eCommerce Mobile Apps

VR-direct is one of the great VR solutions providers. VRDdirect provides the easiest solution to quickly create and publish VR apps. It allows you to instantly publish projects on VR enabled devices like smartphones or supported web browsers. Using a deep-link or QR code scanner, users can be navigated to their VRdirect mobile or Oculus Go App. VR-direct offers solutions for eCommerce, enterprise, training, tourism, travel, events, and marketing and sales.

Build Your VR Catalog

Launching a VR catalogue app will help the customer to enter the dimensions and visualize the product. Items like interior decoration and furniture also get a tremendous response and allow the business to easily get new orders. This way VR will transform the business to a new level and build the next level of interaction with customers. If your business mostly depends on the representation, you should use virtual reality to build your virtual catalogue.

Major Roles of VR Players

To experience virtual reality, it is necessary to get VR players. VR players are necessary to install in physical stores and showrooms, annual summits and gaming stores. A product survey company researched that Almost, 25 million VR and AR devices were sold in 2018 and this figure will grow incrementally. Many devices are available in the market and one can select according to their usage. VR and 360-degree videos have been popular and seen in the market. HTC Vive, Oculus Rift and Google DayDream are mostly used in experiencing 360 videos.

Physical shopping will always capture big sales in the market. The in-store experience is different from online shopping. These VR players will play a major role in providing unique shopping experiences to the customer. This new feature will transform your eCommerce store as well as offline stores.


VR is growing incrementally with eCommerce. With unlimited potential, VR is becoming a cost-effective solution to solve the real-time challenges of the eCommerce business. Companies are building new headsets that are smoothly working with smartphones and solving the problems of consumers in buying a new product. In the near future, we can visualize a full VR enabled shopping experience. eCommerce businesses will totally agree on expanding their platforms with this innovative technology. In conclusion, we will see Virtual reality will become one of the best-integrated marketing tools for small to large eCommerce.

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