A marathon runner might run a great race, but if they fall behind in the final lap, competitors can often overtake them. For companies who are determined to be winners, this analogy sums up the problem of last-mile logistics. Your supply chain might run like a dream until it’s time to get the product to the customer’s door—but if that’s where your chain breaks down, the customer will be just as unhappy. Last-mile logistics have proved to be a mighty challenge for companies large and small, particularly in the ultra-competitive world of eCommerce. The last mile is where many seemingly…
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