Author: Daniel Ku

Daniel is Director of Marketing for PostBeyond

Capturing the attention of your external community is crucial to reaping success. However, a strong and clearly-cemented strategy is imperative in order to reach that stage. External communication should focus on connecting with people outside of your organization. As much as it should sync up with your overarching marketing strategy, it needs to reach the right prospects. A strong external communications strategy will allow you to draw attention to your current marketing activities; you can highlight how you compare to your competitors, why your company is worth investing in, as well as improvements and developments you’re working on. Social media…

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