Author: Dave Russell

Dave Russell is VP of Enterprise Strategy at Veeam.

New technologies attract a lot of hype. Descriptions used to describe new technologies such as ‘revolutionary’ and ‘ground-breaking’ have lost their impact through their overuse. Furthermore, this culture of overpromising makes technologists and customers alike cynical when they don’t see immediate or significant impact of new tech deployments. However, there are numerous examples of technologies that have been subjected to scepticism early on but gone on to become staple parts of the digital economy. From touchscreen interfaces to the Internet of Things (IoT), this path is so well trodden that Gartner produces its annual hype cycle, which theorises the idea…

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With employees encouraged to work from home and many citizens subject to some form of lockdown throughout 2020, technology and IT have taken on the importance of a utility along with water, gas and electricity. Without connectivity, telecommunications and the cloud, many businesses would have ground to a halt, while consumers would have had limited means of keeping in touch, buying essential goods, and staying entertained. But thanks to IT, businesses such as supermarkets, broadcasters and financial services have continued to thrive. Online shopping has become the norm, particularly for essential goods with online traffic growing by over a third…

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