Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Cisco HP Dell sustainability ecosystem

Cisco, HP and Dell Chasing the Huge 360 Ecosystem Goal with Complimentary Tactics

We often compare vendors competitively, but some things, like sustainability, are accretive in nature, complementing each other. I often find this more interesting than comparing and ranking vendors because, again especially for sustainability efforts, I believe we are too wedded

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