Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Google Gemini Personal Intelligence AI

The Dawn of “Personal Intelligence”: How Google’s New AI Strategy Could Dethrone Microsoft and Reshape the Future of Work

The artificial intelligence arms race has entered a new, deeply personal phase. With its recent rollout of “Personal Intelligence,” Google is moving beyond generic chatbots to create a truly context-aware digital assistant. This isn’t just another feature update; it’s a […]

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Wizer security awareness manager

The Human Exploit: Why Wizer Is the Secret Weapon in the War for Your Digital Soul

For decades, the technology industry has been obsessed with building better digital mousetraps. We’ve spent billions on firewalls, encryption, and AI-driven endpoint protection, all while ignoring the giant, walking, talking vulnerability sitting in the swivel chair. The reality is that

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US China silicon Manhattan Project

The Silicon Manhattan Project: China’s Atomic Gamble for AI Supremacy

Reports surfaced this week confirming what many industry observers had long suspected but feared to articulate: China has launched a “Manhattan Project” for semiconductors. This massive, state-backed initiative has a singular, existential goal—to reverse-engineer the ultra-complex lithography machines currently monopolized

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