Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

employee onboarding generative AI

Employee Onboarding: Where Generative AI Needs to Go Next

One of the biggest problems companies have right now is not just finding employees to hire but ensuring their success when hired. There have been increasing problems onboarding employees that have resulted from continued low staffing levels, leaving few spare resources

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GetZeals customer incentive management

Coupons Are Dead: GetZeals Comes to Market with Advanced Customer Incentive Management

A couple of decades ago, a bunch of friends and I invested in a coupon program called Carriage Trade which promised restaurants new customers and gave customers 2-for-1 meal deals. The restaurant complained that the new customers they got were

Coupons Are Dead: GetZeals Comes to Market with Advanced Customer Incentive Management Read More »

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