Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Apple iPhone Qualcomm Intel

Apple Pivots to Cheap: Will Customers Pay Premium Prices for an Inferior Smartphone?

According to Qualcomm Apple is planning to move to inferior Intel Modems for their next generation of premium smartphones. Qualcomm modems currently outperform Intel Modems by a significant margin on a number of critical metrics. In fact, Intel is so […]

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BlackBerry BRIDGE Microsoft Intune

The BlackBerry Enterprise BRIDGE: The Most Important Product You’ve Never Heard Of

We don’t take security seriously enough—particularly with regard to our personal device use. The communications we have with these devices can be work-related, finance-related, medical in nature or legal in nature, and involve people like our kids or parents who

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