Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

NSA security leaks

The NSA Security Lesson: Focus On the ‘Why’ First Not the ‘Who’

This last year or so has been somewhat of a showcase for how not to do security. Much of last month was hundreds of thousands of us dealing with the fact that the NSA likely spent millions finding an exploit

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