Most technology coverage tells you what happened. TechSpective’s Analysis & Insight section tells you what it means and why it matters. That’s the distinction the section is built around — not a wire feed of announcements, but coverage that pairs current developments with the context needed to actually understand them.
When a major industry event like RSAC shapes the AI and cybersecurity conversation, the coverage here captures not just what was said on stage but what the room was actually thinking. When a company makes a significant strategic move, the analysis examines it against the competitive history and the analyst narrative, not just the press release. The tone is direct. The perspective is independent. There are no vendor relationships shaping what gets covered or how it gets framed.
Contributors include analysts and journalists who have been embedded in the technology industry long enough to recognize genuine inflection points — and to say plainly when something that looks like one isn’t. That track record matters in a media environment where every product launch gets positioned as a revolution.
The archive spans nearly 100 pages. For readers who want to stay current on technology without wading through content that mistakes volume for value, this is where TechSpective does some of its most useful work.
Microsoft’s Surface Pro tablet is a solid, well-engineered device. Many of the initial reviews were less-than-glowing–the most common complaint being the “short” battery life. But, if launch-day demand means anything, the Surface Pro seems like a hit. There’s one major […]
What the Surface Pro needs is a little polish by Dell Read More »
Guess what? Microsoft’s Surface Pro tablet sold out on launch day. Are you surprised? You shouldn’t be. No, I’m not suggesting the Surface Pro is such an awesome tablet that you should have expected it to sell out. That may
Selling out on launch day isn’t exciting, it’s expected Read More »
The Super Bowl is a perennial showcase of innovative, high-impact, and very expensive television ads. Each year is an exercise to try and outshine previous years, or at least be the most talked about ad of the night. For Super
How Oreo stole the show at the 2013 Super Bowl Read More »
Adam Hartung is not shy when it comes to expressing his disdain for Microsoft–and more precisely Steve Ballmer. However, that disdain also belies an underlying bias or agenda that makes his “analysis” of Microsoft suspect. Hartung believes that the ship
Microsoft is on the right track for the long haul Read More »
