data protection

customer data privacy data protection

The Changing Landscape of Customer Acquisition, Engagement and Retention in 2020

Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew […]

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data security controls data protection

Data Security Controls: Primary Objective

Strong information security management calls for the understanding of critical principles and concepts such as data classification, change management/control, and protection mechanisms. Nonetheless, such terminologies might be overwhelming at the beginning, causing most enterprises to blindly adhere to compliance requirements

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