Technology and marketing are no longer independent entities in the fast-changing environment of today; they have clashed in ways that have revolutionized sectors. The junction of these two disciplines has produced more creative, data-driven, more customized methods to contact customers. […]
Tech and Marketing: How Industries Collide Read More »
Small and medium-sized businesses (SMBs) are struggling more than ever with marketing. A comprehensive study conducted by Constant Contact and Ascend2 reveals deep insights into these challenges, offering a potential roadmap to more effective marketing strategies. Let’s examine some of
Unpacking the Marketing Challenges of Small Businesses in 2024 Read More »
2023 is expected to be a tough year for everyone. Companies are already downsizing programs and cutting funding for both line and staff organizations, particularly marketing. This is despite what is generally taught in entry-level business courses which is that
Business 101: Why Increasing Marketing Spend in Down Years Is Critical Read More »
I’m one of a handful of people that have been taken through formal CEO-breadth training by having worked in or audited marketing, accounting, finance, manufacturing, planning, security, operations, sales, research and development, and the office of the CEO. One of
Why So Many Tech Products Fail: Lack of Marketing Engagement Read More »
Hopefully, you had a successful holiday sales season that propelled you into 2022, eager for more. The first few months of the year are an excellent chance to reset after the hustle and bustle of the holidays, and to set
Reframe Your Strategy to Keep Your Marketing Momentum Going All Year Long Read More »
After a rough year for the tech industry, things are starting to look up. In Q1 2021, tech businesses are likely to see a slow movement back towards normal levels of demand — but maybe not full economic recovery. Your
How to Improve Your Tech Sales in Q1 2021 Read More »
The latest “Star Wars” installment has die-hard fans and general viewers buzzing: “The Mandalorian” is a hit, thanks to its stellar cast and excellent take on the lone-wolf trope. A solitary bounty hunter has second thoughts about his latest assignment
Marketing Wisdom from Baby Yoda and ‘Star Wars: The Mandalorian’ Read More »
Allison Dew, the CMO (chief marketing officer) at Dell Technologies, gave an interesting talk at The Dell Technology Summit this year. CMOs at tech companies are rarely successful for long, largely because everyone and their brother—both in the company and
Allison Dew and the Importance of Marketing at Dell Read More »
Marketing is a big numbers game. You need to track countless actions of countless leads across countless channels. You need to gather insights from every source possible, whether it’s your website, IoT devices, published industry studies, public online information like
9 Ways Machine Learning Is Improving Marketing Read More »
It is pretty sad when even the WSJ calls a new Apple product unusable. But that is effectively what happened this week with the new Apple MacBook. But as I read the review and similar reviews out on this new
The problem with the new Apple MacBook Read More »
