Author: Lexie Lu

Lexie is a UX designer and cloud computing enthusiast. She owns and manages Design Roast. Feel free to reach out to her via Twitter @lexieludesigner.

After a rough year for the tech industry, things are starting to look up. In Q1 2021, tech businesses are likely to see a slow movement back towards normal levels of demand — but maybe not full economic recovery. Your business will likely still have to cope with lower levels of consumer and business confidence, a weakened economy and the knock-on effects of a strained supply chain, making tech sales more challenging. In IT, for example, Gartner predicts sales growth over 2020 — but still a lot less demand compared to what we saw in 2019. These eight tips will…

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You can’t help but hear the buzz about cryptocurrency these days. You may be at the point of being ready to invest in it, and perhaps you’ve thought about accepting crypto at your business. Here are several compelling reasons to strongly consider making that move in 2021. Crypto’s User Base Is Growing Globally It’s often easier to make business decisions when you can refer to reliable, relevant data. Statistics can give you an idea of the overall trends that could positively or negatively impact your company. Seeing measurable indications that a progressively larger number of people use cryptocurrency could be…

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Many leaders at tech companies spent decades relying mostly on guesswork, assumptions and experience when making decisions. Now that big data solutions are so readily available, it’s easier to get confirmation of trends and feel more confident about how to proceed when dealing with a situation. Data analytics platforms can examine massive quantities of information much faster than humans could without help. However, the success your tech business has with big data depends largely on your processes for handling it. Planning wisely can help your enterprise avoid pitfalls while extracting valuable insights from the information. Here are some vital things…

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The COVID-19 pandemic emphasized the importance of focusing on keeping customers safe and healthy while they spend time at your business. Although it’s crucial to do those things now, keeping customer health and safety in mind is an excellent business principle at any time. Here are some effective, practical ways to do that. Many of the suggestions relate to the coronavirus, but you could adapt them at other times, such as during flu season. Use Clear Signage to Alert and Inform Signs are simple additions to your business environment that help customers stay safe. For example, you might have some…

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For tech businesses, the right investment can be a great way to cut costs and save time. You only have so much cash on hand to spend, however, and it can be hard to know which investment will benefit your company the most. We’re often encouraged to think in the short-term and choose products or services that will yield the greatest benefit as soon as possible. However, there are also a number of investments that don’t pay big right away — but will continue to pay dividends long after you’ve adopted them. These five investments won’t necessarily pay off immediately.…

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Hosting a tech conference is an exciting but nerve-wracking time. The size of your event will determine how much time you need to get everything in place. Many moving parts must all come together in a perfect dance of elements at just the right time. There is no reason for you to compete with giants such as Google or IBM to gain attendees, however. A small conference with a niche focus will attract just the people you want. Event planning is a big business. There are around 134,100 event planners in the United States, and the job market in that…

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When you first start your company, you just want to get a website up and running and get the word out about what you do. However, it’s easy to make mistakes in the early minutes of your brand and then fall into the habit of retaining those errors over time. A business to business (B2B) model is a bit different than a business to consumer (B2C) model, and the pages should reflect the different needs of a varied audience. A recent Accenture B2B marketing study found that 57% of buyers are already halfway or more through the process before they…

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The tech industry is highly competitive. As soon as you have a nice mix of talent and customers, a competitor springs up and steals your best employees and sometimes your clients, as well. However, if you strive to keep your workers happy and make them feel part of something bigger, they are much less likely to leave you for the new shiny business around the corner. A mere 12% of employees leave a position because of money, even though the majority of employers (89%) think that is the reason most do. If good workers aren’t leaving because of higher pay,…

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Hosting a tech event is a great way to offer an incredible experience for your local community and connect with other professionals and enthusiasts. No one has ever called running an event easy, though. After all, hosting anything is a substantial undertaking. However, there are a few ways you can make sure your gathering goes as smoothly as possible. Follow these tips for success. 1. Start Planning Early Most people don’t give themselves enough time to plan. Avoid cutting it too close by giving yourself some extra room. Begin by figuring out what the heart and spirit of your event…

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If you want customers to sing your praises and stick with you for the long term, then you must figure out how to make their experience the best possible. It doesn’t really matter if you run a tech business or a small food cart at the local mall — the strategies are similar. Of course, there are some special considerations tech companies need to take into account, but the overreaching idea of creating an amazing experience remains the same. A recent survey of business owners found that about 75 percent of companies plan to increase investments in customer experience technology.…

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